On Indeed.com our group came across a Strategic Marketing Analyst position with General Electric Power and Water. The position relies on high level market analysis and requires a bachelor’s degree in Engineering, Physics, Math or a related Technical discipline, this is interesting as it is a marketing position. These technical skills are supplemented by a marketing experience requirement of a minimum of three years in marketing as well as strong leadership skills. The job posting suggests a graduate degree in any of the above disciplines or an MBA would be greatly preferred. This reinforces the GE cooperate culture of technical excellence and cutting edge innovation.  This specific position at General Electric has nothing but positives review on Glassdoor.com, citing GE’s ability of retain employees as well as movement in a positive direction.

The negative comment seems to be that too much time is spent presenting with PowerPoint specifically, which seems atypical of a technically trained individual in a marketing position.  The GE website projects the company as a collective of powerful minds, and of incredible achievement. GE is a blue chip stock and Business Insider states that despite third quarter profits falling Wall Street expectations remain high, facilitating their corporate image of excellence. From our research we can conclude that General Electric seems to be very consistent with their claims about their corporate culture. Something very interesting was General Electric’s rating trends on Glassdoor.com, their approval ratings dropped significantly then dramatically improved since 2015 (notice their highest rating is in corporate culture).

Road Map to Becoming a Strategic Marketing Analyst