The following are some logos that I found intriguing…
Lululemon is one of the leaders in the yoga clothing industry. Its bright colors and defined contrast in the logo make it easily recognizable and visually appealing. In understanding colors, we usually look at red as something important. It makes us stop and take a look. Literally. This allows the logo to be remembered and not easily forgotten. The symbol is very unique and resembles a slightly calligraphic letter “A”. As the full name of the company is Lululemon Athletica, the latter part is usually not mentioned in most of their product campaigns.
The brand is applied through various outlets- internet, magazine campaigns, retail stores and yoga studios around the world. The logo really encompasses brand awareness as it is seamlessly printed on all of the company’s products.
When talking about clothing within the yoga industry, Lululemon has made themselves a staple. I would recommend when marketing in a certain product campaign that they could lessen the overall intensity of the logo. With some of their clothing lines wanting to appeal to a wider variety of demographics they would be able to find a balance in their boldness, which still delivering the brand consumers want.
I found this logo very interesting because it was not the same logo I remembered. The old logo represents a somewhat dated yet slightly more descriptive with literally imagery describing the logo. The new logo has a much cleaner, more contemporary look. It feels more relaxed with the typography and its alignment is slightly off-centered making the. The makeover of this logo was important, it seems that they were ready for couchsurfing to feel more laid back. The squiggle line (that doesn’t go all the way to end) creates the feeling of infinity and beyond.
I have only seen couchsurfing as a web based platform, because its sole purpose and function deals specifically with the internet. In addition, if you decided to pay more for the premium, you receive a sticker for your contribution. If I were to change one thing it would be to make their website logo the same as their current logo when you search couchsurfing on an internet database. This consistency would nice and you find that without it, the logo gets lost in the content of the site.
Know More Art
Know More Art is part of a campaign for a nonprofit based in Holland, Michigan. The first approach of this logo is the beautiful rainbow glow that gathers my intention with the contrast to the black background. It has very clean typeface to make it a bold statement. I appreciate how it looks like glass shattering, paint splattering into the darkness, and bursting into color. It however doesn’t have collateral.
They have one form of the logo through video to try and display their idea. However, the logo appears as black and white with text, no color. I have a feeling it was an issue of expertise because nowhere throughout the video had the splash of color with the logo. This would be my one suggestion. Try and build more cohesiveness with the logo in places its lacking.