Sarah Wyer e/Portfolio

arts administration | museum studies | folklore

Comp Tech Final

Comp Tech Midterm Report

Midterm Summary & Report:

Weekly Summaries:

ELAN Spring Open Forum

Comp Tech // Proposal

I’m still alive

Despite a hefty bout of influenza, I’m still cognizant enough to syndicate my eportfolio. I plan to brand myself and create a website to that effect (maybe business cards in illustrator) and learn more about InDesign. I should have some basics under my belt.

AAD 610 // Learning Goals Reflection

Below are my learning goals and reflections on each one for the Winter 2016 term of AAD 610 Marketing, Media, and Communications II.

  1. I have heard it said many times that marketing is everyone’s job. With this in mind, I am setting a goal of learning how a marketing plan for an organization can effect staff beyond just the marketing person.

I absolutely met this goal. One of the most important lessons I learned while working on this marketing plan was that one person is insufficient when it comes to marketing. It should be a team effort. As Debbie Williamson-Smith, JSMA Communications Manager, says, “Marketing is everyone’s job.” I found it necessary to think about how other staff members would engage with the marketing plan, from planning to implementation, and found that every department would need to contribute in some way. 

  1. I would like to learn more about how to create a social media plan, as I personally am not overly invested in the twitter at this point.

Creating a social media plan for JSMAC was a heady project. I love that I was able to create something that was turned in as an official proposal. I had a lot of fun designing the proposal for giving JSMAC its own social media, and was delighted that our student group was granted at least one social media platform going forward. Now JSMAC has an official plan that goes over process and what is expected.

  1. Creating a marketing plan will directly benefit the student organization that I facilitate for my GTF. I hope to use this class to enrich JSMAC’s marketing and outreach plans & strategies.

Mostly this was accomplished through the JSMAC social media proposal that I created with two of my colleagues. I was able to evaluate JSMA’s marketing efforts and think about how JSMAC can contribute to and enrich the social media experience of the museum.

  1. I would like to use this class to create/grow a transitionable toolkit for integration of media in arts endeavors.

I am still a little shakey on this, but I feel like I have a loosely organized methodology around how to integrate media. Part of it is related to realizing how marketing should never be the efforts of one person and needs support from multiple staff and stakeholders. But I will not be afraid, moving forward, to make suggestions and assist in the construction of a toolkit to use media engagement techniques and strategies to enhance arts endeavors. 

AAD 610 // Lexicon Essay

AAD 610 // Media Strategies Map Draft

Below is the draft of my Media Strategies Map.

AAD 610 // Learning Goals, Winter 2016 Edition

  1. I have heard it said many times that marketing is everyone’s job. With this in mind, I am setting a goal of learning how a marketing plan for an organization can effect staff beyond just the marketing person.
  2. I would like to learn more about how to create a social media plan, as I personally am not overly invested in the twitter at this point.
  3. Creating a marketing plan will directly benefit the student organization that I facilitate for my GTF. I hope to use this class to enrich JSMAC’s marketing and outreach plans & strategies.
  4. I would like to use this class to create/grow a transitionable toolkit for integration of media in arts endeavors.

AAD 610 // Reflection on Learning Goals

  1. I would like to learn more about typography and choosing the right fonts for projects/designs/papers.
  2. I would like to be comfortable with Adobe Illustrator, InDesign, and Photoshop.
  3. Have a large collection of resources to help me overcome hurdles in design and marketing.
  4. Be proud of the re-branding assignment I complete and submit. I don’t like turning in shoddy work and hope to produce something I can be proud of despite my limited experience with design and marketing.
  5. Feel like I have grown as a designer and have more confidence in my skills.

 

I feel that I met most of my learning goals this term. I learned a lot about typography and extending my interest into many in-depth font searches. I found lots of great fonts to use, and I learned a lot about what looks good and how to use script fonts with minimalism in mind. I am happy with the vast, cavernous collection of fonts I have amassed, and feel comfortable discussing fonts and font choice with people. I have also taken this knowledge and created a small logo for the student group I facilitate!

I am definitely more comfortable with Adobe, but still far from feeling fluent in design software. Illustrator was especially scary for me and I feel like I overcame my trepidation through this class. I would still like to learn more about InDesign.

I have gathered a lot of resources for further research and skill development.

Looking back at my rebranding assignment, I do feel proud of my designs. I think I captured the character of the JSMA (the institution I re-branded) and kept consistent design focus on minimalism throughout my collateral. As I mentioned earlier, I even created a logo for the JSMA student group using similar fonts and design elements.

I absolutely feel like I have grown as a designer. I am no longer afraid of trusting my design instinct and I feel like I can create basic designs and posters when needed.

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