Below are my learning goals and reflections on each one for the Winter 2016 term of AAD 610 Marketing, Media, and Communications II.
I absolutely met this goal. One of the most important lessons I learned while working on this marketing plan was that one person is insufficient when it comes to marketing. It should be a team effort. As Debbie Williamson-Smith, JSMA Communications Manager, says, “Marketing is everyone’s job.” I found it necessary to think about how other staff members would engage with the marketing plan, from planning to implementation, and found that every department would need to contribute in some way.
Creating a social media plan for JSMAC was a heady project. I love that I was able to create something that was turned in as an official proposal. I had a lot of fun designing the proposal for giving JSMAC its own social media, and was delighted that our student group was granted at least one social media platform going forward. Now JSMAC has an official plan that goes over process and what is expected.
Mostly this was accomplished through the JSMAC social media proposal that I created with two of my colleagues. I was able to evaluate JSMA’s marketing efforts and think about how JSMAC can contribute to and enrich the social media experience of the museum.
I am still a little shakey on this, but I feel like I have a loosely organized methodology around how to integrate media. Part of it is related to realizing how marketing should never be the efforts of one person and needs support from multiple staff and stakeholders. But I will not be afraid, moving forward, to make suggestions and assist in the construction of a toolkit to use media engagement techniques and strategies to enhance arts endeavors.
Below is the draft of my Media Strategies Map.
I feel that I met most of my learning goals this term. I learned a lot about typography and extending my interest into many in-depth font searches. I found lots of great fonts to use, and I learned a lot about what looks good and how to use script fonts with minimalism in mind. I am happy with the vast, cavernous collection of fonts I have amassed, and feel comfortable discussing fonts and font choice with people. I have also taken this knowledge and created a small logo for the student group I facilitate!
I am definitely more comfortable with Adobe, but still far from feeling fluent in design software. Illustrator was especially scary for me and I feel like I overcame my trepidation through this class. I would still like to learn more about InDesign.
I have gathered a lot of resources for further research and skill development.
Looking back at my rebranding assignment, I do feel proud of my designs. I think I captured the character of the JSMA (the institution I re-branded) and kept consistent design focus on minimalism throughout my collateral. As I mentioned earlier, I even created a logo for the JSMA student group using similar fonts and design elements.
I absolutely feel like I have grown as a designer. I am no longer afraid of trusting my design instinct and I feel like I can create basic designs and posters when needed.