Sophie Navarro

Sophie Navarro
AAD Comp Tech and Reading for Research
Dr. Jonathan James Gangi
Pennsylvania State University
12:00 PM – 1:00 PM – Phone Appointment

Towards Consensus: Suggested Foundational Building Blocks For Arts Entrepreneurship Research and Pedagogy

Sources: TowardsConsensus-SuggestedFoundationalBuildingBlocksForArtsEntreResearch&Pedagogy-yn827g

His theory is that to break up the misconceptions surrounding arts entrepreneurship.It’s about creating something of value. It can help them as a tool that their work is of value and if they can show that to people, then people will value that art. They will see why they need it or want it. It’s a one of a kind art piece.

Business Model Canvas

• https://strategyzer.com/canvas/business-model-canvas
• https://strategyzer.com/platform/resources

Strategies on marketing

• Ways to connect
• Partnerships with galleries and non-profit agencies
• Planned Parenthood
• Women Space
• Strategic Partnerships
• Etsy – Products
• Vida – Clothing, Products
• Communication – Postcards, newsletters, online social media
• Instagram

The Society of Entrepreneurship and Education

San Diego Conference

Websites and Resources

www.societyaee.org

Arts Bibliography

Research

2015 Articles

Literature Review – Spot areas that you find that you’re interested in.

United States Association for small businesses – http://www.usasbe.org/?

Effectuation

http://www.effectuation.org/

Effectuation:

A logic of thinking, discovered through scientific research, used by expert entrepreneurs to build successful ventures.

Tips from Jonathan

Build on what you’re interested in –

• Keep reading peer reviewed articles
• Arts Management
• Entrepreneurship in general
• Women & Arts Business structures
• Practice writing more literature reviews
• Analyze what you’re interested in.
• Value Proposition – Services – What is your value?
• “Selling” or “Sale”
• Knowing why a customer has to have your art.
• Gary Beckman – Arts Entrepreneurship

Postcard Design – Marketing Plan

Sending marketing postcard to Oregon, Washington and Hawai’i Art Galleries

Pedagogy TowardsConsensus-SuggestedFoundationalBuildingBlocksForArtsEntreResearch&Pedagogy-yn827g