I think the effectiveness of this game is due to its implication of evocative spaces. It relies on the nostalgic feeling and the player’s previous knowledge of the Pokémon story and environmental space. Its ability to bring the existing story of Pokémon back to its user in a new and experimental environment. Specifically to the “real world” through its augmented reality.
Evocative spaces like this, allow for game designers to create new immersive spaces and environments that did not previously exist in old video game spaces and environments. Pokémon Go has now established itself significantly within the culture of Pokémon. Not only did it add to its cultural significance it reshaped it drastically, even if only briefly.
The concept of being able to walk around with friends and catch Pokémon is something that all Pokémon fans dream of, it brings back the original idea and feelings that surround the release of the OG Pokémon. This use of evocative spaces seems to be the most effective that I have ever seen. I do not know if I have ever been part of a more viral movement surrounding a video game. The initial release of Pokémon Go was, to all who experienced it and experienced the original Pokémon games, was a magical and great time.
Sadly this was short lived, and the golden age of Pokémon Go did not last long.