PS and Art in Society

How does the Pumpkin Spice Phenomena relate to Art in Society?

It is obvious that Pumpkin Spice comes in various transmedia resources including, but not limited to: physical products, news articles, reflection articles, critical reviews, videos, parodies, memes, fan art, anti-fan art, social media, music, movies and much more. pumpkin scented paint Fall activity

There is a undeniable level of participation in the Pumpkin Spice Phenomena. Whether you are a PS Fan, or PS Hater, you are inadvertently participating in one of these developed cultures, perhaps with or without your knowledge. There is also a vast undercurrent of power and social participation that guides and controls this phenomena. Corporations have caught on to the nostalgia factor that the PS scent and flavor holds over us, and have marketed to that specific group. The Pumpkin Spice Latte is often describes to as “this is what autumn tastes like.” Our enjoyment of cozy cable knit sweaters, the sound of leaves crunching under our feet, and all of the delicious baked goods that are made at this time of year has been capitalized on. American Consumerism feeds off the vast variety of products in all areas of our lives. We like to have choices.

What allures us even more to the Pumpkin Spice Phenomena (PSP) is that its also seasonal. These products flood the market during autumn, only to disappear for 9 months, and then come back bigger, better, and stronger reputation.

PSP is no longer choice on what we would like to purchase on our next visit to the grocery store, or what drink we will order at Starbucks on our next visit. It has become a defining characteristic of the American Autumn Season, with no signs of disappearing. We as Americans no longer have a choice on whether we wish to participate in this fad. This cultural movement has become part of the season, much like the way that Christmas lights decorate homes during the winter months.

In conclusion… there is no conclusion to the PSP. Nor an end to the level of direct and indirect participation it represents in our society, or the reputation that it carries.

We may never know how deep the Pumpkin Spice rabbit hole goes…

Leave a Reply

Your email address will not be published. Required fields are marked *