ISO: A few good nonprofits that need fundraising help

Are you a nonprofit in the greater Eugene area? Are you interested in working with a University of Oregon student this spring to develop online fundraising materials?

If so, read on!

Two years ago I taught a class at the University of Oregon called Nonprofit Fundraising Communication. Students worked with Eugene- and Portland-area nonprofits to develop a number of donor-targeted materials, including appeal letters, donor newsletters and annual report infographics.

This spring I’m teaching the course again – with a twist. Instead of focusing on general fundraising, this class will focus on online crowdfunding using a multimedia approach: email appeals, social media and video, among other things.

Time commitment: I’m looking for nonprofits interested in working with students over a 10-week period from early April to mid-June 2017.  Students in this class will be required to volunteer a minimum of 15 hours doing fundraising-related work for nonprofits. This means we’re looking for nonprofits that have the time and capacity to supervise the student-volunteers.

Crowdfunding project: We are specifically looking for nonprofits who need or want to develop an online crowdfunding campaign. Since crowdfunding works best when your nonprofit has an email database of donors and social media presence/following, that would be ideal – but not a dealbreaker. Crowdfunding also works best when you have a specific need to raise funds for (a program, project, piece of technology, etc.).

Is this something you’re interested in? We’d love to work with you! Email PR Instructor Courtney Munther at cmunther@uoregon.edu to learn more.

Spring 2017 Special Courses

Not sure what to take Spring term? Take a look at the two special courses offered for PR majors. Special courses are a great way to expand your experience and learn about an area of PR that you may be interested. They are offered twice a year (Winter and Spring) and count towards upper division elective credits. This Spring, SOJC PR will offer a Nonprofit course and an Event Planning workshop.

J480: Nonprofit online crowdfunding

  • Instructor: Courtney Munther
  • Credits: 4

Interested in nonprofit? In this course, you will gain knowledge about fundraising and donor cultivation in the digital age. Individuals will learn about the challenges and opportunities of cultivating relationships with donors. You will get hands on experience by working with real clients to develop fundraising campaigns, and hear from nonprofit leaders in the Pacific Northwest.This class is designed to help prepare you for a meaningful communications career in the nonprofit world.

J408: Special Events Planning

  • Adjunct Instructor: Denise Rosetti
  • Credits: 2 credits, 1 weekend

Interested in event planning? The Special Events Planning workshop will teach you the necessary tools to plan and effectively execute an event. Students will learn about industry trends, budgets, timelines, marketing and contingency plans. In groups, individuals will have the opportunity to plan real events in the community. Past clients include The Sasquatch Beer Festival and The South Willamette Wineries Association Barrel Tour.

5 Tips for Building a Relationship with your Faculty Advisor

Faculty advisor: The term itself sounds intimidating. Many students feel hesitant or nervous to meet with their faculty advisor for a wide number of reasons. However, advisors are incredible resources when it comes to advice, course planning, job opportunities, letters of recommendation and resume feedback.

1. Who is your faculty advisor?

This may seem simple, but it is important to know who your assigned faculty advisor is before moving forward. This information can be found in DuckWeb in your degree audit or by visiting Student Services in room 134 of Allen Hall. If for some reason, you would like to switch advisors you may do so in Student Services.

2. Introduce Yourself.

This can be over email or in-person. Advisors are assigned to many students, some of which they never have the pleasure of meeting. It is important just to let your faculty advisor know that you are around and interested in talking with them. If you are having a hard time getting started, click here for an introductory email template.

3. Set Up an Initial Meeting.

If you have already met with your advisor for Journalism 352, try setting up a follow-up meeting. J352 meetings are often very brief and short because advisors have to meet with so many students at this time. Setting up a follow-up meeting can give you more time to get to know your advisor and address any specific questions or concerns you may have.

4. Ask Questions.

Students often feel pressure to have it all figured out, but the truth is, we don’t…and that is okay. Advisors are there to help you ask questions and get answers. They have worked in a variety of fields and cities with a multitude of students and professionals. They are a wealth of knowledge when it comes to learning more about PR. Don’t be afraid to ask them when you just don’t know.

5. Make a Meaningful Connection.

While meeting with your advisor once might be an assignment for J352, having a relationship with your advisor can go far beyond that. Keep in touch with your advisor. This can be done by sending periodic emails with questions or updates or by setting up occasional meetings to go over your progress. Don’t just use them as a tool. Faculty advisors may be excellent resources for recommendations or job leads but, it is important for them to get to know you in order to do that effectively. The more your advisor gets to know you, the more likely he/she/they is to know what opportunities and feedback might be beneficial to you.

PR student Lily Gordon, who is a junior in the SOJC, said, “the first time I met with my advisor I was nervous but as soon as I entered her office I immediately felt welcome and important. Since then I have been able to build a relationship with my advisor that has helped me achieve my academic goals and create a resume that I feel confident sending to employers.”

Meeting with an advisor for the first time may seem daunting but just remember, they are there to help you…and they want to.

 

Written by Sophie Ey

There is still time to register for the 2017 Portland Paddle

Start off 2017 networking with PR professionals at the George S. Turnbull Portland Center. The annual Portland Paddle is an event organized by the University of Oregon PRSSA chapter and The School of Journalism and Communication. It’s an opportunity to meet one-on-one with PR professionals to review your job search materials.

“It’s a great opportunity for students thinking about the public relations major to learn more about the profession, and for those who already know they want to pursue PR to build their network and get professional advice. It’s a really fun day, and both student and professionals end up making new friends and learning a lot,” says Career and Academic Advisor, Julia Morrill

At the event, there is a morning (9:00 a.m. to 12:30 p.m.) and an afternoon session (11:00 a.m. to 3:00 p.m.) to choose from. For 20 minutes, students will be paired with professionals to get feedback on their job search materials such as resume, portfolio and cover letters. This is a personalized experience to gain exposure, industry insights, tips and connect with several professionals.

In the past, students have had the chance to network with professionals from Edelman, Portland Timbers, and Cambia Health Solutions just to name a few.

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Photo of 2016 attendees.

“I really enjoyed Portland Paddle last year because it helped me get helpful feedback on my resume and meet numerous professionals that I can reach out to when I start applying for jobs,” said SOJC PR student Casey Leach.

This year, the event will take place on January 27, 2017 at the George S. Turnbull Portland Center. Registration is open until January 11, 2017. Students will be contacted via email by January 17 with details about carpool assignments and interview time slots.

For detailed information about the event and schedule please visit: http://journalism.uoregon.edu/events/prssa-portland-paddle/.

To register for the event please fill out the registration form: https://oregon.qualtrics.com/jfe/form/SV_7TB1vDZ72lVXCAd.

“The Portland Paddle was the thing in my J-school experience that helped me narrow down my focus in PR. It led to an internship, an ongoing network in Portland, and the best version of my resume,” said SOJC PR student Eric Medina.

Start off the new year making meaningful connections and reviewing your job search materials!

Three benefits of having an internship and studying

Internships are a great way to get real-world experience, put what you have learned into practice, and hone your interests. Having an internship during the school year is beneficial in many ways.

Here’s the top three benefits I found from having an internship while studying:

  1. Apply what you learn in the class in the job and vice versa

Since you are taking classes and interning, you are simultaneously learning in each environment. There were times where I learned skills in the classroom, such as how to conduct a social media audit, that I was asked to employ at work. In another instance of crossover, I learned how to create a campaign budget at my internship, which I was later asked to do for an upper division PR class.

  1. Get real-world experience

Being in a workplace environment is extremely valuable in and of itself. You learn how to be on time, work at a desk, work with others and have a supervisor to report to. You also learn how to send emails to different audiences and follow long virtual conversations.  Since you will most likely be surrounded by people older than you, it is a tremendous opportunity to learn from their experience.

  1. Learn time management skills

As you start getting more responsibilities in your internship, your to-do list will get longer. You learn to be organized, conscious of deadlines and communicate with your supervisor ahead of time if you cannot meet a deadline. Since you are in school while working 15 hours or more a week, you find the balance between work, studying and life. You become more productive and task oriented. You learn key time management skills to help you stay organized and perform to the best of your ability. Some of the ‘tricks’ that worked for me is having a weekly and daily to-do list. For reminders or high priority tasks I use colored post-its and place them on my computer screen. I also outline how much time each task will take and try to stick to the projected time.

Before going out to the real world, try to get as much experience as you can through internships, extracurricular activities or something else. Don’t be afraid; be confident and curious. Put yourself and skills out there. Good Luck!

Written by, Maritza Rendon

Winter 2017 Special Courses

It’s almost that time of the term again…registration time! We have a few courses available Winter 2017 that aren’t normally on the class list. These are excellent classes to expand your skill set and gain more PR knowledge. If you are looking for some fun, informative classes to add to your upcoming class schedule check these out!

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J399 – Design for PR

with Professor Nicole Damen

Design is more than just aesthetic. It’s communication. As such, effective design is a critical component of successful public relations. In this hands-on course, you will design memorable, meaningful and ethical PR communications for a given message, audience and medium. Course includes design for print, digital and social media.

J480 – Top Strategic Social Media

with Professor Kelli Matthews

Develop your strategic social media skills for public relations as you prepare for the workforce. Social media is more and more on the forefront of public relations. Learn the best practices and get ahead of the game!

Written by Sophie Ey

We are recruiting for the Bateman 2017 Case Study Competition!

SOJC PR is looking for five public relations students to join this year’s Bateman team! Participants will have the chance to compete with teams across the country to come up with a winning campaign for the Campaign to Change Direction, to change the culture of mental health in America.

“I was looking for a challenging course that would test skills I had learned in the PR sequence thus far. PR requires so many different skills and you can’t entirely master all of them without putting the skills into action” said, 2016 participant Drew Forrest (@DrewJF1).

  • Value of participating

For 15 weeks, you will participate in a nationally-recognized competition with four other students to create a winning campaign that will be included in your portfolio. This is a unique start-to-finish experience involving research, planning, implementation and evaluation. This competition challenges you to bring everything you have learned to implement the best campaign you can. Students can receive up to 4 SOJC credits for either Campaigns (J454) or an elective.

  • Things to consider

Students will represent the University of Oregon. The application process and selection is competitive. This is not a traditional PR class, it is a competition, therefore, time commitment is heavy. Participants conduct secondary research over the winter break and finalize their campaign the first week of spring term. You are expected to work in a team and independently.

  • Application process

To apply, email your resume and a cover letter to Professor Kelli Matthews at kmatthew@uoregon.edu by Friday, November 18 at 5 p.m.  After you are accepted, you must be a PRSSA member. If you missed the deadline, nationals allows Bateman competitors to join after November 1st. To become a member contact UO PRSSA finance director Erika Goto at egoto@uoregon.edu.

For more information about the competition please visit: http://prssa.prsa.org/scholarships_competitions/bateman/.

Don’t miss the chance to work for a real client, participate in a nationally recognized competition and challenge yourself!

Written by Maritza Rendon

Get Involved Outside the Classroom: PR Clubs on Campus

Welcome back PR ducklings! Week three is upon us and, at last, we have settled back into college life. It is the perfect time to get involved outside of the classroom, build your resume and grow your network. Luckily, the SOJC is full of opportunities for every type of public relations interest. There are clubs ranging from television to investor relations that allow you to connect with fellow students and build your portfolio. If you want to be more involved, read more and we will show you how!

 

Want to work with real clients? Allen Hall Public Relations (AHPR) has you covered!

ahpr

AHPR is the only student-run public relations firm on campus. It is nationally accredited firm that uses traditional and online resources to create real work for clients in Eugene and Portland. AHPR allows students to work in small teams to generate content for small businesses and organizations. Past clients include Olympic medalists Brianne and Ashton Eaton, Fredmeyer and the Jordan Schnitzer Museum of Art. Hiring occurs every fall and winter term. Check them out on social media @AllenHallPR

Interested in working in television? Duck TV has the perfect PR team for you!

ducktv

Duck TV is an on-campus television network that creates short episodes for students on a wide range of topics from sports to comedy. The PR team is responsible for planning events, website development and social media management. Learn to promote and expand an awesome student-run television network on this team of 150 creative minds. Auditions are held during week one of every term. You can also find them on social media @UODuckTV

More of a traditionalist? Ethos Magazine is a great way to get involved in the world of print.

Ethos Magazine is student-run and nationally recognized! It focuses on art, science and food in Eugene and around the world. Ethos has so many things in store for the experience seeking public relations aficionado. Positions are available in fundraising, branding, social media and website development by application. Check them out on social media @EthosMag

Are business and finance more your speed? If so, IR Futures is the place for you.

ir-futures

IR Futures is one of the very few student investor relations clubs in the nation! They host speakers from the financial sector that aim to educate and encourage professional development. IR Futures tackles the topics of investor relations, finance PR and public affairs among many others. If this sounds right up your alley, check them out on Twitter @IRFutures

Want to work on your professional development and networking skills?      The Public Relations Student Society of America (PRSSA) has your back.

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PRSSA is a national organization and the largest PR club on campus. They offer bi-weekly chapter meetings about networking and skill development that are open to all majors. If you are looking to take on a more active role, you can become a dues-paying member for access to special events, committees and Professional Development Tours. You can also find them on social media @UOPRSSA

 

Now it’s time to go forth and get involved! The UO PR world is your oyster. 

 

Written by Sophie Ey, UO PRSSA Vice President

Things to do if you are “stuck” in Eugene this summer

Spending the summer in Eugene? Take advantage of the hot weather. Go to the coast for a walk along the beach, go on hikes, enjoy the delicious food downtown, or attend a special event. There are so many things happening, I feel sorry for individuals severely afflicted with a fear of missing out!

Take study breaks, be outside and enjoy Eugene over the summer! For a full list of events and details visit eugenecascadescoast.org/events/

Summer events

Windy City Ducks

For the second year in a row, eight undergraduate public relations ducks will head east to Chicago in June. For five consecutive days, they will immerse themselves in the third-largest media market in the U.S. to network, connect and learn from PR professionals. Students will visit Edelman, Porter Novelli, network with Rich Jernstedt and Chicago duck alumni.

Overlooking millennium park
Overlooking millennium park

About Edelman Chicago

  • Edelman was founded in Chicago. There are 64 offices around the global and 14 of those are in U.S. cities
  • Their industry-leading digital and social media businesses were launched here
  • Their chief innovation office and one of their top digital innovators is based here
  • 600+ employees with a wide range of experts in food, retail, travel and tourism, lifestyle brand marketing, corporate, health and digital
  • Breathtaking views from the 66th floor

(Information adapted from: http://www.edelman.com/office/chicago/ )

About Porter Novelli Chicago

  • The full service firm works with clients in global health and wellness, global technology and food, drinks and beverage. They are also a corporate communications office that work with professional services, manufacturing, consumer products, retail and construction industries
  • Client focused
  • 86 offices around the globe. 11 of them are in U.S. cities
  • Rich Jernstedt, a UO alum, is the senior counselor of the Porter Novelli Chicago office and a top strategic thinker. Jernstedt is the president and CEO of The Jernstedt Company. Jernstedt has over 40 years of communication in military public affairs, brand positioning, reputation management, corporate and agency. Some of his previous clients include McDonald’s, Chrysler, Levi’s, Campbell Soup, BMW and University of Oregon.

(Information adapted from:http://www.porternovelli.com/offices/north-america/chicago/ and http://www.jernstedt.com/about/  )

After all the networking and insightful information, how about a Cubs game?

Students will have the opportunity to attend a Cubs game and explore the windy city. “We are very excited to go to Chicago for the second year to network with public relations professionals. This is a unique opportunity for dedicated undergraduate students.” says Public Relations Area Director Kelli Matthews. Follow the hashtag #windycityducks to see the adventures of these eight ducks!

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Written by Maritza Rendon, UO PRSSA Vice President