Spring 2016 Special Courses

Looking for ways to differentiate yourself from your peers? Check out the Spring Special courses and workshops.

J399: Communications Career Prep

  • CRN: 37229
  • Instructor: Kathryn Kuttis
  • Dates: Saturday/Sunday 5/14 5/15

Start Here, Your Career Begins Now

When is the right time to start thinking about life after graduation? Where do you learn to create a resume? How do you know which career is the right fit for you? 

Start Here is a workshop designed to help you set a course for a successful career in communications. Over one weekend, you’ll learn how to use career planning to leverage your experience as a student and network with potential employers. We will investigate hiring attributes valued by today’s top employers and find ways to build your experience before graduation. Students will consider their own interests as they research employers and industry sectors to identify emerging opportunities in media relations, visual communication, corporate communications and environmental sustainability. We will write resumes, develop cover letters, examine portfolios, practice informational interviews and use social media to establish your professional digital brand. Completed workshop assignments will provide you with a framework for future career exploration and expand your professional knowledge. Ideally this workshop will help to set you apart in a competitive marketplace so that you will be valued no matter where you go to work. [2 credits, 1 weekend]

J408: Special Events Planning

  • CRN: 33060
  • Instructor: Denise Rosetti
  • Dates: Saturday/Sunday 4/16-4/17

The special Events Planning Workshop gives students who are interested in event planning as a potential career tips, tools and techniques to plan and execute a flawless event. We cover trends in the industry, creating timelines, budgets, marketing plans and contingency plans. Students spend the rest of the term working in groups on actual events in the community. Some examples are The Prefontaine Classic, The South Willamette Wineries Association Barrel Tour, The Sasquatch Beer Festival and more…At the end of the term students present a multimedia project about the event they worked on (these projects are done in groups). [2 credits, 1 weekend]

J408: Portfolio for PR workshop

  • CRN: 33061
  • Instructor: Jennifer Lindsey
  • Dates: Saturday/Sunday 4/23-4/24

The J408 Portfolio for PR workshop will prepare you for your final portfolio review in J454. It will also provide you with the skills to translate that specific experience into the job search and interview process. During this interactive two-day workshop you will hear from local PR professionals and from recent SOJC PR graduates for tips and best practices on portfolio development, the portfolio review, and your job search. We will focus not only on the design and content of your portfolio, but on developing your personal brand and polishing your resume. You will work in small and large groups to critique and fine-tune your own materials and those of others. Together, we will move you out of student mode and into a professional PR communicator mode as you approach graduation and the job search process. [2 credits, 1 weekend]

J408: Portfolio for PR workshop

  • CRN: 33054
  • Instructor: David Remund
  • Dates: Saturday/Sunday 4/09-4/10

This workshop will prepare you for your final portfolio review in J454. It will also provide you with the skills to translate that specific experience into the job search and interview process. We will focus not only on the design and content of your portfolio, but on developing your personal brand and polishing your resume. Together, we will move you out of student mode and into a professional PR communicator mode as you approach graduation and the job search process. [2 credits, 1 weekend]

J410: Advanced Media Relations

  • CRN: 36980
  • Instructor: Kathryn Kuttis
  • Dates: MW 3/28 4/29 [five-week course]

This course will build on J352: Public Relations Writing to advance your understanding of strategic media relations. During this five-week class, students will learn how to identify target media and build rapport with journalists, bloggers and influencers. Working with a nonprofit client, we will identify relevant trends and use media coverage analysis to create proactive news hooks and pitch national news outlets. Course assignments will allow students to cultivate a reputation for accuracy and effective communication that will be essential as they look to establish relationships with potential employers and the news media after graduation. [2 credits, five weeks]

J410: Crisis Communication

  • CRN: 36979
  • Instructor: David Remund
  • Dates: MW 5/02 6/05 [five-week course]

As a public relations professional, you may be called on to help manage communications for a crisis in your organization or for a client. This seminar will provide a basic overview of crisis communications work, with practical applications for managing crisis communications for an organization including crisis planning, crisis response and crisis Recovery. There will be some team and individual assignments, lots of role-plays and other in-class exercises, plus several guest speakers with specific areas of expertise related to crisis communications planning and management .

Objectives:

1. To understand and apply crisis management concepts and theories through case studies, scenarios and real-world application.

2. To research and write a crisis communications plan.

3. To participate in media training and understand the role and responsibilities of a spokesperson in crisis management and response.

4. To understand effective crisis response strategies and demonstrate through scenarios and presentations.

5. To understand the role of crisis recovery in long-term reputation management.

[2 credits, five-week course]

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