Best Campaign: Prineville Police Department, Prineville, Oregon (https://www.cityofprineville.com/)
They stood out because:
- Posts reflected planning and strategy leading up to the eclipse
- Content delivered public safety information while supporting eclipse festivities, creating a positive experience for Prineville residents and festival attendees
- Drone footage and colorful photos enhanced communication efforts
Best Use of Humor: St. Helens Police Department, St. Helens, Oregon (https://www.ci.st-helens.or.us/police)
They stood out because:
- Humor used to convey important messages about public safety
- Posts incorporated storytelling
- Santa Clause concept was original and fit the season
- Agency response to audience engagement was thoughtful and inventive
Best use of Video/Live Video: McKinney Police Department, McKinney, Texas (https://www.mckinneytexas.org/166/Police)
They stood out because:
- Their Road Rage PSA video was a clever and creative way to address a serious issue
- Agency posted a variety of visual content, including gif reactions
- Agency was highly responsive to replies
Most Engaging Government: City of Appleton, Wisconsin (https://www.appleton.org/)
They stood out because:
- Most posts included a call to action
- Agencies provided detailed, honest responses to the public’s questions–and those agencies answered nearly every question/concern posted
- The tone was playful and neighborly but always seemed authentic.
Best Overall: City of Appleton, Wisconsin (https://www.appleton.org/)
They stood out because of how they engaged over time. The city was using social media to truly engage with the residents online, utilizing social media not just to talk but to listen as well. They are a great example of what to do if you want to excel in social media use by a local government.
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