Writing skills and strong work samples are a must in the post-grad job search. The easiest way for a PR student to earn those skills now? Start blogging.
I started my own blog, Creativity in Doses, in 2009. And boy, has it come a long way since then. Blogging has taught me important lessons in writing, editing, marketing, business tactics and brand management. As a result, I can personally vouch for these four reasons why every PR student should have a blog.
Become an expert
Did you know that once a journalist has written three articles on the same subject, he or she can be considered an expert on the topic? Blogging can do the same for PR students. Start a blog in a niche you’re passionate about, be it fashion, food, sports or something completely different, and you’ll be on your way to establishing yourself as an expert in that area.
Find your voice
Finding your voice — your real one, not the scholarly essay-like one — is one of the most important things you can do as a college student. That’s the voice that you’ll use when writing pitches, new releases, even memos to your boss. Blogging on a regular basis can help expedite that process. Once you’ve found your voice, you’ll be able to begin learning how to tailor that to different clients and projects.
Demonstrate your writing skills
It’s a well-known fact that employers want to hire good writers. Even if you’re not one now, starting a blog and having peers read your work will allow you to practice sentence fluency, word choice and grammar. You’ll not only grow as a writer, but you’ll also end up with plenty of writing samples to pull from.
Develop your personal brand
Blogging gives you a platform to put your own thoughts and ideas out there, which is so much more crucial to your personal brand than simply retweeting what everyone else is saying. Think about what you want to be known for on the web and stay consistent.
Want to learn more about blogging? Come to our Blogging 101 Writing Workshop on Wednesday, October 15.
Hannah Osborn, Public Relations Director, is a senior pursuing a double major in public relations and magazine journalism. She manages all UO PRSSA social and digital media platforms. Follow her on Twitter at @hannahmarieoz.