Post by Samantha Hanlin, University of Oregon PRSSA Member.
While the Gateway to Media series attempts to equip journalism students with the basic skills they need, learning the in-depth function of computer programs like the Adobe Creative Suite are useful skills. Here is a list of some of the most important programs PR majors should add to their resumes:
1) InDesign
As intimidating as this program may seem, you need to know the basics. For many internships and positions, this layout and design program is highly desired – if not required. Think of it as a sophisticated Microsoft Word document with 10 times the amount of opportunity. This program can transform a dreary poster into a professional and impressive advertisement.
2) Photoshop
Many people have dabbled in Photoshop. This program opens the door to flawless photos and sharp graphics . Photoshop plays into InDesign with any type of photo placement. Though sometimes an overwhelming program, Photoshop skills are incredibly useful to creating high quality images.
3) Prezi
Public relations is all about communication. When communicating with a large group, as many will have to do, visuals are key; and sometimes you have to go beyond PowerPoints presentations. Instead of persuading more yawns, try adding interest and flair with Prezi, an online presentation builder. Completely free and easy to use, Prezi gives every presentation edge, movement and easy access to embedded videos or graphics.
4) Final Cut Pro
Even if you don’t think video editing is essential, Final Cut Pro offers some perspective to what goes into a production piece, which starts with patience. The Gateway to Media series focuses on this program because you can learn vital skills about interviewing, and the importance of good audio and footage. Beware perfectionists, you can easily get addicted!
Success in the public relations industry means being a Jack (or Jill) of all trades. Take the time to explore popular computer programs like Adobe Creative Suite. Visit your professor for a quick tutorial, pick up a book or Google tutorials to teach yourself the basics. Adding these basic skills to your resume will make for a much stronger resume.