Winter Agency Tours with UO PRSSA

On Thursday, Feb. 21, thirteen University of Oregon PRSSA chapter members and I had the exciting opportunity to visit a few of Portland’s most intriguing PR agencies. With an urban, colorful setting like Portland, our visit was anything but ordinary!

We began our day with a warm welcome from AM:PM PR (with scones courtesy of their friendly neighbors at the Compote Café & Bakery). The small, yet deep-rooted agency in southeast Portland, invited all of our questions to the table to discuss their mission and our interests.

We discovered that this agency is serious about relationships, and they value each of their clients in tailored-to-fit ways. The passion AM:PM holds is clear to see. They see their clients as their partners and strive to focus on the small picture in big ways in order to produce the best work possible. Overall, our visit with AM:PM PR was refreshing, laid back and got our creative juices flowing for the remainder of the day!

After a delicious (and very Portlandesque) pizza date at Sizzle Pie, our next stop was R/West. Located in the midst of the industrial district, this all-creative agency resulted in 14 jaws dropping as we stood behind opening elevator doors. The agency was immaculate to say the least. We were led on a tour by former UO PRSSA alum, Ashley Aronson, as we marveled at the work they’ve produced.

The PR, marketing, multimedia, planning-savvy crew at R/West (needless to say, they’re just about good at everything), proved to be a hit with our group. Upon leaving, the biggest question on my mind was, “When can I apply?”

As the day grew longer, the journalism student coffee aficionados in us emerged (as if it ever went away). We did what one must do while in Portland and went on a quick coffee run before making our last stop at one eye-opening agency: CMD Portland. The integrated marketing services agency was much larger than our last two visits and it had a lot to show!

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Once again, we were greeted by another UO PRSSA alum, Jesse Davis, and were taken on a tour of the highly modernized building. There we feasted our eyes on the great work that they produce. With mega-clients like Microsoft and Intel, the power held at CMD was unique and inspiring. We had the opportunity to ask questions and hear advice from relatable individuals who understand what it’s like to freshly enter the PR field. Our visit to CMD was definitely valuable!

It didn’t take me long to soak everything in and think about all of the information I took away from our tours. After the trip, I found that learning to think of each case, client and project as a clean slate is key. As AM:PM PR demonstrated so well, the importance of taking the time to build and maintain customized, tailored-to-fit relationships with clients is the path to success.

After all, having that bug to network and seek relationships is what makes the PR major so appealing! Going on the agency tours trip gave me a glimpse of my career path in a “real world” setting, and it has given me even more motivation to keep working toward an exciting, versatile, and fast paced future in PR!

1c46ebaPost by Kylee Plummer, PRSSA member for the 2012-2013 school year. You can contact Kylee through our blog editor: cgisler@uoregon.edu!

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