ADD 610 (Winter Term) Learning Goals/Reflections

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1.) Develop a better understanding of marketing strategies and how they can be applied to arts education.

I definitely enhanced my understanding of marketing strategies that are available to an arts education administrator, most notably in regard to guerilla marketing and community engagement.

2.) Explore the use of social media in marketing.

I developed a better understanding not only of the social media outlets that are available, but how they can be intertwined and strategically placed to optimize exposure. Learning about social media management tools like hootsuite were eye-opening.

3.) Create a marketing plan that can be used not only for arts organization re-branding but also for an entrepreneurial start-up.

The concepts and plan I developed for the Shedd are certainly applicable to an entrepreneurial start-up, particularly regarding community engagement.

4.) Explore guerilla marketing techniques.

My lexicon and marketing strategy essay explored guerilla marketing, my final marketing plan explored guerrilla tactics as well.

5.) Develop a better understanding of what marketing strategies are most effective for the Eugene area.

This was not addressed specifically, but from researching demographic data in the area I have an idea of how to market the Eugene community.

AAD 610 Reflections/Learning Goals

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1.)Develop a basic of understanding of graphic design and it’s functions.

I feel I now have a basic grasp of some of the core concepts and am excited to move forward!

2.)Comfortably navigate digital platforms like Adobe Creative Suite and WordPress.

I definitely feel more capable than the beginning of the term but still have a long way to go! I am interested to learn more about Photoshop and InDesign.

3.) Explore marketing techniques of successful art organizations.

By looking at the logo designs/case studies my fellow cohorts I feel I have a greater understanding of what marketing techniques are being used by arts organizations.

4.)Create an effective brand for my prospective music education organization.

Not yet, but definitely on the top of my “to do” list over winter break!

5.) Understand what marketing tools and resources are available to an aspiring arts entrepreneur in the Eugene area.

The Facebook workshop conducted at The Hult Center was extremely helpful. I also found a lot of value in learning how to design display ads/posters.

AAD 550 Statement of Reflection/Learning Goals

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1) Explore new ways of thinking about art and its roles in society.

This course has altered many of my basic ideas of what art is and how it fits in to our culture. Genres like creative placemaking have made me reassess the traditional notion that art only exists in the confines of a studio, gallery or museum.

2) Analyze the philosophies and thought processes of leaders in the arts field.

Many of Becker’s readings challenged and changed many of my perspectives regarding the arts. His concept of the art world and how it is shaped particularly intrigued me. His contention that art is created not just by the individual with the paintbrush but instead by all of its participants really resonated with me.

3) Openly receive different types of pedagogy and brainstorm ways to apply transmedia in my own teaching.

Learning through transmediations is unquestionably a more effective route than the standard textbook to powerpoint approach. Learning by remixing material in to different mediums solidifies concepts and is really reflective of today’s content saturated culture. When possible I have incorporated transmediations in my own teaching.

4.) Enhance my understanding of the impact of the arts on various demographics and cultural idioms.

The concept of Florida’s “creative class” particularly intrigued me in that I find many of his contentions to be true. I also really enjoyed learning about how Theaster Gates positively influenced struggling South Chicago and Gary, Indiana neighborhoods by reviving forgotten structures and creating arts access and inclusivity.

5.) Actively engage in meaningful conversation with other classmates and overcome introspective tendencies.

For the most part I feel I was an active participant in the discussion sessions. I learned from other students input as well as how my own ideas were received.

6.) Challenge my fundamental opinions and perceptions of the purpose of art.

This is perhaps my greatest takeaway from the course as my perceptions are slowly shifting of my very definition of “art”. In defining art I have looked for content that is intentionally removed from social norms and status quo. This course has opened my eyes to how this content can be placed back in to society and made accessible to a wider audience and community.

PLE and Narrative AAD 610

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[embeddoc url=”https://blogs.uoregon.edu/patw/files/2015/11/PersonalLearningEnvironment-oedpx4.pdf” download=”all” viewer=”google”]

[embeddoc url=”https://blogs.uoregon.edu/patw/files/2015/11/PLE-Narrative-2djv9f3.pdf” download=”all” viewer=”google”]

Shedd Collateral AAD 610

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[embeddoc url=”https://blogs.uoregon.edu/patw/files/2015/11/Collateral-2hn8mis.pdf” download=”all” viewer=”google”]

[embeddoc url=”https://blogs.uoregon.edu/patw/files/2015/11/Shedd-letterhead-11-3-22j5m9w.pdf” download=”all” viewer=”google”]

[embeddoc url=”https://blogs.uoregon.edu/patw/files/2015/11/Shedd-TShirt-Collateral-1om18fd.pdf” download=”all” viewer=”google”]