New Approach Oregon is the coalition that is proud to have brought Oregon Measure 91, the initiative to legalize, regulate, and tax marijuana. New Approach Oregon does not represent any industry group, any special interest group or any ideology. We remain an advocate for the sensible marijuana policy that Oregonians voted for. We organized the effort to legalize, regulate and tax marijuana, along with allies that include the Drug Policy Alliance and the ACLU of Oregon, leading to a 12-point victory in November 2014.