Hollywood (Salem)

Hollywood Theater

March 3, 1927- 1971

Oregon Encyclopedia

 


Hollywood Theater, N. Capitol Street, Salem, Oregon. Digital Sanborn Maps.
Hollywood Theater, N. Capitol Street, Salem, Oregon. Digital Sanborn Maps.

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The owner of the Hollywood Theater was John Williamson.

The manager of the theater was Al Krause.

Seating capacity was 550.

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Statesman Journal, March 7, 1927: 1 (Click to enlarge)

 

Daily Capitol Journal, March 4, 1927: 27

 

 

 

The Hollywood Theater opens.

 

 

 

 

 

 

 

 

 

 

 

 

While the seating capacity was only 550, three thousand individuals attended the formal opening.

This also shows the anticipation for the theater, and that it was very popular.

 

 

 

 

 

 

 

 

 

 

 

 

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Daily Capitol Journal March 18, 19

Here is an average program advertisement for the Hollywood Theater.

It includes the name of the theater, prices, and the name of the program.

The Hollywood Theater had a unique logo. The style of the name was similar to that of the Hollywood sign, which is a smart stylistic choice. It not only makes the theater standout, but it also connects it to the allure of California. The fascination with celebrities and fame.

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Similar to other theaters the Hollywood theater has cross promotions with other businesses.

Statesman Journal, March 2, 1927: 2

As seen above, businesses will promote themselves, but also promote the theater by saying their shop is down the street from the theater.

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Statesman Journal December 8, 1929: 6

 

The Hollywood Theater did not have a lot of articles, the majority of their space in newspapers was used for advertisements.

Fortunately I was able to find one mini article, yet it was still mainly about a program the theater was showing.

 

 

 

 

 

 

 

 

 


Citations

  1. Statesman Journal December 8, 1929: 6
  2. Statesman Journal, March 2, 1927: 2
  3. Daily Capitol Journal March 18, 19
  4. Statesman Journal, March 7, 1927: 1
  5. Daily Capitol Journal, March 4, 1927: 27
  6. Hollywood Theater, N. Capitol Street, Salem, Oregon. Digital Sanborn Maps.
  7. Oregon Encyclopedia