September 8, 1928 – 1932
Number of seats: 350 – 400 seats that are “comfortable air cushion seats” that were “installed throughout the auditorium” (Medford Mail Tribune, Sept. 2, 1928).
Owners/managers: George A. Roy
The State Theatre featured two-hour programs that were provided regularly throughout the week and included six changes weekly, with “a Wednesday feature film being held over for the second day’s showing on Thursday” so that Thursdays were the only days in which no new programs were offered (Medford Mail Tribune, Sept. 2, 1928). The shows presented by the theater ran from 1 o’clock in the afternoon until 11 o’clock at night (Truwe). Admission for adults was 15 cents while children, under the age of twelve years old, were allowed in for 10 cents.
Promotional strategies notes
Compared to the Rialto theatre and Craterian theatre under the management of George A. Hunt, the promotion for the State Theatre seems quite small and measly. While those theatres under the management of George A. Hunt are flashy and published on multiple pages in the daily paper, the promotion for the State Theatre is often times overlooked because they are so small. Some of the advertisements seem almost like postage stamps in the corner of Medford Mail Tribune, the local newspaper. The State Theatre keeps its promotional advertisements sweet, simple, and uniform by only utilizing the theater’s name and location (“South Central Near Eighth”) as a commonality throughout its advertisements. The theater rarely, if ever, uses illustrations or photographs for their advertisements and usually just list the feature films in the program for each night. The theater seemed to struggle throughout its four year run due to the fact that the theater advertised sporadically and often taking up very little advertisement space within the newspaper page.
Sample news clips, advertisements
Provided below are examples of the advertisements and articles that ran in the local Medford Mail Tribune for the State and exemplify how the theater evolved and grew throughout its four years of operation within Medford.
Advertisements and articles courtesy of Medford Mail Tribune.
Truwe, Ben. “The State Theater.” Southern Oregon History, Revised, Talky Tina Press, 19 Nov. 2012, www.truwe.sohs.org/files/state.html.