Savoy Theatre (Medford)

Savoy Theatre

1908-1912

14 North Front Street, Medford, Oregon

 


Dimensions: Entire building = 50x75ft, theater = 25x75ft, restaurant = 25x75ft.

Owners/managers: E.C.  Hubbard (1908-August 1911), G.W. Slater (August 1911-October 1911), Seely Hall and G. A. Hunt (October 1911-January 1912)

Medford Mail Tribune, August 21, 1911
The theater changes hands, and Hall and Gordon start to remodel the Savoy for its reopening n October that same year.

Programming notes: 10 cent admission, 5 cents for schoolchildren; Saturday matinee 2:30pm

Promotional strategies: Frequent articles and editorials describing upcoming programming in great detail (see examples below)

Sample news clips, advertisements:

A promotional article for an upcoming show from the May 19, 1911 edition of the Medford Mail Tribune.
An article describing local interest in an upcoming program in the January 2, 1911 edition of the Medford Mail Tribune.
Medford Mail Tribune, July 17, 1911
A very interesting promotional strategy used by the Savoy for their showing of King George V’s coronation. Within the same panel their ad “Don’t fail to see the coronation of King George at the Savoy tonight. The last chance.” is repeated six times so that it couldn’t be missed.

Citations

Medford Mail Tribune [Medford, Oregon] May 29, 1908. p 2. Published: Print.

Medford Mail Tribune [Medford, Oregon] October 1, 1908. p 2. Published: Print.

Medford Mail Tribune [Medford, Oregon] November 2, 1909. p 1. Published: Print.

Medford mail tribune., August 21, 1911, Page 6