Star (La Grande)

Star

(circa 1917 – 1927)

1311 Adams Ave, La Grande, OR 97850

Photo (when available)

 


Sanborn Fire Insurance Maps

Number of seats (when available):

Owners Managers: Mrs. O.C. Leiter, purchased by Meyers and Ford 1919

Notably, Mrs. Leiter owned both the Star Theater and Arcade Theater in La Grande, both of which were purchased by Meyers and Ford. She was involved early in the La Grande film exhibition business, recognizing that the city’s important location among the state’s rail system would position it as an important site of exhibition.

Moving Picture Weekly, November 24, 1917. p22.

Programming notes

Theater managers Meyers and Ford frequently wrote brief statements about pictures they screened at the Star Theater. These 2-3 sentence reviews were published in Exhibitors Herald, and provide a useful source for information about the type of pictures commonly shown at the Star Theater.

In 1922, the Star Theater showed the following pictures:

It is specifically worth noting that these motion pictures are all different than those that were screened at the Arcade Theater, another La Grande theater managed by Meyers and Ford. It is possible that the managers took advantage of their multiple theaters to screen a wider variety of films, and potentially reach an overall wider audience by doing so.

In 1917, Moving Picture Weekly reported that Mrs. O.C. Leiter–the original owner of both the Star and the Arcade–had purposely positioned the Arcade theater as an “all-feature” house, while the Star’s programming wasn’t necessarily intended to reach widespread audiences to the same degree.

Motion Picture Weekly, December 1917. p 29.

In 1923, a fire in the adjacent store caused significant damage to the walls of the theater. The Star Theater was condemned, and closed for repairs.

Moving Picture World, January 13, 1923. p 136.