From Small-Town Exhibitor to Hollywood Cameraman

Dan L. Sharits was an enterprising and ambitious manager of the Star theater (1911-1918) in Medford, Oregon, who leveraged his movie theater experience into a career making pictures in Hollywood.

He recounts his Horatio Alger story in a 1916 piece in Motography, “From Usher to Exhibitor.” In 1906, he started as a humble usher in Memphis, Tennessee, but in no time he became “chief operator.” After touring the country as a vaudeville performer, he landed in southern Oregon to manage the Star. The Star had plenty of competition during Medford’s boom time in the 1910s, so Sharits used several inventive strategies for attracting audiences, including attaching an electric sign on the top of his car and playing orchestra bells while driving around town.

Motography, April 29, 1916, p. 973
Motography, April 29, 1916, p. 973

The “Live Wire Exhibitors” column in Motion Picture News carried the following item about his novel gimmick to promote The Battle Cry of Peace in 1916 by draping all of the city’s streetcars with banners, along with a giant flag across Main Street.

Motion Picture News, April 1, 1916, p. 1885
Motion Picture News, April 1, 1916, p. 1885

Sharits started making local movies as another draw for audiences, who would flock to theaters to see themselves on screen. Among these was a feature length film called “The Stolen Pie,” which he seems to have started making in 1914 in Louisiana and Kansas

Newspapers.com screenshot

Newspapers.com screenshot

Sharits brought the formula to Eugene in the summer of 1915, where it was pitched as an advertising film featuring prominent local citizens. “The Stolen Pie” screened at the Oregon theatre.

Eugene Guard, July 20, 1915, p. 3
Eugene Guard, July 20, 1915, p. 3
Eugene Guard, July 29, 1915, p. 5
Eugene Guard, July 29, 1915, p. 5

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The next summer in 1916 Sharits replicated his success in Klamath Falls and Medford.

Medford Morning Tribune, June 24, 1916, p. 2
Medford Mail Tribune, June 24, 1916, p. 2
Evening Herald, July 20, 1916, p. 1
Evening Herald, July 20, 1916, p. 1

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

He continued his program of self-promotion with an ad for himself in Camera! magazine.

Camera! August 22, 1922, p. 15.
Camera! August 22, 1922, p. 15

By 1922 he was working as a cameraman in Hollywood, and continued as a film editor on several films in the 1920s.

Camera! December 16, 1922, p. 11
Camera! December 16, 1922, p. 11