I’ve found myself recommending this documentary to many of my peers, especially the ladies. Clocking in at 90 minutes in length, it’s available on Netflix and discusses the disparaging representation of women in the mainstream media, including news, TV, movies, advertisements, and more. I’ve been talking to many people lately about how few movies and shows feature females in lead roles, and I’ve noticed that when people stop and think about it, they’re usually a little shocked upon realizing how complacent we’ve all become with assuming that’s the norm. The documentarian behind this piece, Jennifer Siebel Newsom, interviews a range of women and men throughout the documentary including actors and actresses, newscasters, activists, high school students and many professors among others. Throughout the documentary statistics pop up showing women’s involvement in various aspects of the media industry as well as politics, and many really make you stop and think.
What I found useful about this documentary besides the great voices making the film a worthy watch is the campaign behind it that has taken on a life of its own. Miss Representation has a Twitter account helping to launch their new campaign and app Not Buying It: “Let the media know: sexism won’t sell. Use #NotBuyingIt on Twitter to challenge the misrepresentation of women and girls.” I chose this as my example this week to show how documentary can go beyond challenging people to think about bigger concepts differently and actually propel action through the use of social media tools as well as app development. An interesting multimedia component that can help a project live on with a purpose. GO GIRLS!