Media literacy ad/pr analysis

Who created this message?: Cartier

What creative techniques are used to attract my attention?: The size of the billboard as well as the bright colors
How might different people understand this message differently than me?: Some people might see this as a normal advertisement, while I see this as a highly obnoxious way to promote a brand, and it does not make me want to buy anything from Cartier
What values, lifestyles, and points of view are represented in, or omitted from, this message?: Wealth, nature, and beauty are all represented in this, but it is lacking any sort of product to be sold. It is simply just a brand promotion, it seems.
Why is this message being sent?: This message is being sent to promote the brand and to catch the eyes of those who walk by it, which is a lot of people considering this is right next to the Lourve.

I think that the ethics of this is questionable only because of its size and location. It is in such a historic and beautiful area, and it just seems so big and tacky to be there. I think the message on the board is fine, although it’s confusing because it’s unclear if there is an actual product to be promoted or if it’s just for the brand.

Art museum gift shop

ETHICALLY CONCERNING: I feel that these masks with the paintings on them are ethically concerning pieces of merchandise. I find it cheesy and insensitive to use Monet’s artworks to create a product that stems from something as serious and negative as a face mask in today’s day and age. The world is still recovering from a global pandemic, and using Monet’s artwork as a way to sell a product that has not only made such an impact on global health but has also caused so much political unrest seems extremely wrong and stems from all of the wrong motivations. I don’t believe that Monet would have wanted his paintings used in this way.

ETHICALLY CREATED: This is a coloring book designed to look like some of Monet’s artworks. I think that this is an ethical form of merchandise because it honors the integrity of the pieces that Monet created without being exploitative. It also is a fun way for people to interact with the artworks and to become more familiar with all of the details and colors within the paintings. I bought the book and tried it for myself, and just to color a painting that was already made took so much time and effort and it really made me appreciate the effort and attention to detail that went into the original while also giving me something fun to do.

Disney!

At Disneyland, the one thing that I noticed was that Disney never lets you forget that you’re at Disneyland. On every corner, shop, food item, ride, sign, or even clothing on people, there was some form of Disney logo or Disney memorabilia placed. Another thing that I noticed was the cross between brands with Disney. The main thing that stood out to me was that the Disney logo was on the bottles of sodas that you could purchase there. Again, even though you were buying a product completely separate from Disney, they did not want you to forget that you bought it at Disneyland. If someone goes to buy a bottle of Coke, and they’re getting Disney Coke. If you aren’t media literate, that probably wouldn’t seem like much of a difference, but it was extremely interesting to see how much the logo made its way into that was not even related to Disney at all.

Picasso Museum Reflection

I really liked seeing all of the different artworks from Picasso because he is such a unique artist and really changed the direction of art in a huge way. I learned a lot from our tour guides about Picasso’s personal life as well as his relationships with his children and his multiple wives. The artworks that I was the most drawn to were the paintings he did of his daughter, Maya. Just by looking at the works of art, you could tell that the relationship Picasso had with his daughter was a strong one and that he cared for her deeply. The consistent use of bright colors and bold shapes to depict her showed how he thought of her personality and character. This gave me a lot of insight into Picasso as a painter, and I think that is what makes his relationship with art so special.

Orsay and Lourve Reflection

I really enjoyed both of the museums that we visited. I learned a lot about how different artists and art periods influenced each other and got to see the development of art techniques over time. It was incredible to see the details and methodical tactics up close and in person. On an emotional level, it was so intriguing to learn about the different life periods that the artists were going through when they created their artworks and how that influenced the colors and methods they chose. One detail that I liked to pay attention to was the framing of the different pieces. It was interesting to see different artworks in such different frames and to compare the ones that had similar frames yet very different pieces of art. I also enjoyed being able to experience the different rooms that the museum had laid out and to be able to view different pieces from different artists in a more thought-provoking way than it would have been if the museum had just put all of an artist’s pieces together.

Normandy Reflection

I really enjoyed visiting Normandy yesterday. I learned a lot about the war itself, but also it was very interesting to compare what our tour guide was telling us about the war to what I saw in Saving Private Ryan. The most surprising part of the experience for me was to see all of the craters from where the bombs had been dropped along the beach. Seeing how many there were and how big they were just made the experience feel so much more real. One thing that I will take forward from this experience is the weight and intensity of what war is. I hadn’t been in an environment where it all felt as real as it did there, and I think I will keep that with me. Over time, the thing I will remember the most is visiting the graveyard and the Garden of the Missing. I can’t use words to describe how I felt there, but it’s a feeling I don’t think I will ever forget.