Author: egutier2

Media literacy ad/pr analysis

egutier2 Media literacy 0 Comment

IMG_1441.HEIC

When I was walking along the river Seine, I passed by the Musee D’Orsay. Along the side of beautiful building, was a large ad for Louis Vuitton, depicting people lazily lying in the grass by a beach.

Who created this message?

Louis Vuitton

What creative techniques are used to attract my attention?
Aesthetic imagery, the picture is very peaceful and beautiful to look at, simple text (just the words “Louis Vuitton” printed at the bottom)How might different people understand this message differently than me?

If someone were unaware what Louis Vuitton does, they would not know it is a designer brand. The image has nothing to do with their products. What values, lifestyles and points of view are represented in, or omitted from, this message?

It is omitted what the brand actually is, it is represented those who live a calm lifestyle, who enjoy being by the beach. It omits those who maybe don’t have access to a beach or cannot afford to buy their products.

Why is this message being sent?

To gain publicity for the brand

Overall, I think this PR is ethical, however I do think it could be located somewhere else. The Musee D’Orsay is a historic and popular art museum, and I think the large advertisement is disrespectful to the artwork within the building. If this Advertisement was placed elsewhere, it would be ethical.

Disney

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Disneyland Paris was a really fun excursion, and also demonstrated how prominent branding, cross-branding and corporate ownership is. In regards to branding, there are Disney logos everywhere. It feels a little overdone, like they do not want you to forget you are at a Disney theme park. I got an ice cream as a mid afternoon treat, and my waffle cone even had a little Mickey Mouse face on it. Although it is a lot, I think that it is ethical, considering this is a Disney themed park and causes no harm to visitors. Similarly, there was a lot of cross-branding throughout the park as well. I found that a lot of the food locations had a small logo of what brand was being sold at the bottom of the menus. However, specifically a restaurant that served Coca-cola had a lot of a branding, it even decorated the lamps in the restaurant. I am sure the companies had to pay a lot to be served at Disney and gain the consumers attention through these advertisements.

Art Museum Gift Shop

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After visiting the Musee de l’Orangerie and the gift shop, I have some thoughts about gift shop items that are reproduction of the art. One piece that I found ethically concerning was a speaker with an image of Claude Monet’s water lilies on the front. I found this piece to be ethically concerning because Monet created the lilies to be a safe space of meditation, peace, and quiet. Blasting loud music from a speaker with the water lilies pasted on front is the opposite of what Monet created his water lilies for. If the speaker only played calm music, like classical or meditative music, then perhaps it would be okay, but this cannot be controlled after purchase. Some gift shop items that I found were ethically created are all the postcards. These postcards do not change the art in any way, other than sizing it down. These items do not affect the original meaning or creation of the art.

 

Orsay and Louvre Reflection

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After visiting both the Musee d’Orsay and Louvre, and I am feeling very grateful for both opportunities. I really enjoyed getting to visit these museums with a guide, because I feel it enhances the experience so much more. Getting to be able to learn about the art styles and the artists themselves makes me feel so much connected to the art. However, I think that I liked the Musee d’Orsay more than the Louvre. I think the Louvre experience was a little more difficult to enjoy because of how crowded and hot it was inside. Particularly, I found seeing the Mona Lisa to be very underwhelming, because she is a much smaller painting than I remember, and I could only see her for a few seconds. I felt like I could not take the time to really look at her, and felt pressure to take a picture and then get out of the way. On the contrary, the Musee d’Orsay was not nearly as busy, and felt like a more authentic experience. The architecture of the building itself also really stood out to me, and enhanced the art.

Normandy Reflection

egutier2 Excursions 0 Comment

Visiting to Normandy was a very somber and thoughtful event. I was very surprised to see the giant dents in the ground from bombs during the D-Day operation, it was something I had never thought about. After our tour guide explained what it was, I felt a little silly that I had never considered how bombs would leave such a long lasting effect on the Earth. Omaha was specifically emotionally difficult for me, because of the other people at the beach. There were many people who were tanning and playing in the water. This was hard to watch, knowing what had happened on that very same beach 80 years ago. Especially after watching Saving Private Ryan, I had a very visual image in my head of what had happened, and yet people were enjoying summer vacation on this very same beach. Another emotional setting was the cemetery. I particularly felt strong emotion when our guide explained that some of the gravestones will say “A comrade in arms known but to God”, meaning that the soldier who died was not able to be ID’d and was most likely a name written on the Walls of the Missing.

Picasso Museum

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I found that being able to hear more about the art and Picasso himself greatly impacted my interest in the art. I was able to understand what he was painting and potential meanings behind his art. I would not necessarily say I was emotionally evoked by any of his art, but some of his life history was extremely interesting to hear about. Particularly that he had 4 children, with 3 different women really gave a new understanding to his history as a person. I also enjoyed seeing pictures of him and his family. I have never been super interested in art and never considered what Picasso himself looked like, and it was almost surprising that he appears as a regular man, playing at the beach with his family. This made me feel more connected to his art, that rather than the art being from the extremely famous Pablo Picasso, I saw it more through his lens as a regular person who is a great artist, sharing his life through his pieces.