Who created this message?: Cartier
What creative techniques are used to attract my attention?: The size of the billboard as well as the bright colors
How might different people understand this message differently than me?: Some people might see this as a normal advertisement, while I see this as a highly obnoxious way to promote a brand, and it does not make me want to buy anything from Cartier
What values, lifestyles, and points of view are represented in, or omitted from, this message?: Wealth, nature, and beauty are all represented in this, but it is lacking any sort of product to be sold. It is simply just a brand promotion, it seems.
Why is this message being sent?: This message is being sent to promote the brand and to catch the eyes of those who walk by it, which is a lot of people considering this is right next to the Lourve.
I think that the ethics of this is questionable only because of its size and location. It is in such a historic and beautiful area, and it just seems so big and tacky to be there. I think the message on the board is fine, although it’s confusing because it’s unclear if there is an actual product to be promoted or if it’s just for the brand.