I spotted this ad on a nighttime boat tour on the seine. It is an ad for Louis Vuitton placed on the Musee d’Orsay which we had visited the week before. Louis Vuitton has several rather large ads placed on historical sites around Paris we have been spotting throughout our excursions, however, this was the first I had seen this one in particular. Louis Vuitton knew thousands of visitors pass this sight on a daily basis, rather than be by foot, car, or boat. Besides well-thought placement, all these ads around Paris are cohesive with the same design of a large image and the brand name in a white strip at the bottom. Those walking by the sites these ads are placed on will recognize they are from the same campaign. I see this advertisement placement as disrespectful to the historical sites, taking away from the true beauty of the architecture and history. Others, perhaps those who have more love for Louis Vuitton may recognize it as impressive and an excellent image because Paris is Louis Vuitton’s birthplace. The lifestyle presented is that of luxury, and excess wealth, the lifestyle that those who recognize the ad as good most likely live. Louis Vuitton is capitalizing on tourists by reminding them they are in their birthplace, and sending them messages to visit their stores while they are here.