Disneyland Paris was a really fun excursion, and also demonstrated how prominent branding, cross-branding and corporate ownership is. In regards to branding, there are Disney logos everywhere. It feels a little overdone, like they do not want you to forget you are at a Disney theme park. I got an ice cream as a mid afternoon treat, and my waffle cone even had a little Mickey Mouse face on it. Although it is a lot, I think that it is ethical, considering this is a Disney themed park and causes no harm to visitors. Similarly, there was a lot of cross-branding throughout the park as well. I found that a lot of the food locations had a small logo of what brand was being sold at the bottom of the menus. However, specifically a restaurant that served Coca-cola had a lot of a branding, it even decorated the lamps in the restaurant. I am sure the companies had to pay a lot to be served at Disney and gain the consumers attention through these advertisements.
