Going to Disneyland Paris is something I never thought I would do in my life. Although we were in a different country and certain things were different from Disneyland or Disney World in the United States, a majority of items were pretty similar, if not exactly the same. While at Disneyland, I noticed a lot of examples of cross-promotion and corporate ownership. For example, they only sold Coca-Cola products at all of the food stands and restaurants, no Pepsi. Disney most likely has a cross-brand promotion deal that says Disney can only sell Coca-Cola products, and they make a certain percentage of all sales. In addition to that, there were a lot of signs that were promoting not only Disney movies but also Pixar movies. As a consumer at Disney, it is important to be media literate because it gives you a better idea of why they are promoting certain films/products and who is getting the benefits of your purchases.
