Media Literacy Ad/PR Analysis

I found this advertisement just around the corner from Citadines. This ad was published and created by Disneyland, and there were a lot of aesthetic components put into this to grab my attention. First, the signature Disney font in a large font across the middle of the advertisement immediately drew my attention, as well as the artwork and direction of the photos. I am not necessarily the biggest Spider-Man fan, so I was not particularly excited by this advertisement, but someone who is a big fan would react differently to it. Excitement, loyalty, and friendship are all values that are being represented in this advertisement. This message is being sent to try and encourage people to interact with these new Disney products and Disney as a whole.

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