In “The Image: A Guide to Pseudo-Events in America,” Daniel Boorstin explores the vast political, economic, and social effects of “pseudo-events. This word is used to describe the largely irrelevant events that are broadcasted with the sheer intention of generating publicity.
Boorstin begins the novel by explaining that America is a place plagued by “extravagant expectations” and that these expectations allow people to be more susceptible to pseudo-events. He asserts that these expectations create a reality of illusion that pseudo-events serve to enhance and capitalize on. Boorstin said, “We have become so accustomed to our illusions that we mistake them for reality” (5-6). Additionally, Boorstin believes that a large part of America’s nationalism is a product of other nations not subscribing to the illusions enough. He suggests that many conflicts would be resolvable if Americans retire these illusions. However, rather than working toward regulating and avoiding pseudo-events, the United States Government chooses to participate.
Reading Boorstin’s argument made me realize how common American news prioritizes irrelevant events. We’ve all been conditioned to believe that celebrity drama is a top priority in the daily mail. Relating that to this trip has made me wonder what news I will consider in Paris as irrelevant news. I’m curious if our cultural differences will make certain French news come off as pseudo-events to me. Through studying media ethics and media literacy, I want to challenge myself to find pieces of what Boorstin is arguing and analyze it into how as an American, I view it that way. All the stories we read and the places we visit can give me a better insight into what is considered pseudo-events in France.