Media literacy ad/pr analysis

jdeasy Media literacy 0 Comment

Who created this message?: Cartier

What creative techniques are used to attract my attention?: The size of the billboard as well as the bright colors
How might different people understand this message differently than me?: Some people might see this as a normal advertisement, while I see this as a highly obnoxious way to promote a brand, and it does not make me want to buy anything from Cartier
What values, lifestyles, and points of view are represented in, or omitted from, this message?: Wealth, nature, and beauty are all represented in this, but it is lacking any sort of product to be sold. It is simply just a brand promotion, it seems.
Why is this message being sent?: This message is being sent to promote the brand and to catch the eyes of those who walk by it, which is a lot of people considering this is right next to the Lourve.

I think that the ethics of this is questionable only because of its size and location. It is in such a historic and beautiful area, and it just seems so big and tacky to be there. I think the message on the board is fine, although it’s confusing because it’s unclear if there is an actual product to be promoted or if it’s just for the brand.

Art museum gift shop

jdeasy Art 0 Comment

ETHICALLY CONCERNING: I feel that these masks with the paintings on them are ethically concerning pieces of merchandise. I find it cheesy and insensitive to use Monet’s artworks to create a product that stems from something as serious and negative as a face mask in today’s day and age. The world is still recovering from a global pandemic, and using Monet’s artwork as a way to sell a product that has not only made such an impact on global health but has also caused so much political unrest seems extremely wrong and stems from all of the wrong motivations. I don’t believe that Monet would have wanted his paintings used in this way.

ETHICALLY CREATED: This is a coloring book designed to look like some of Monet’s artworks. I think that this is an ethical form of merchandise because it honors the integrity of the pieces that Monet created without being exploitative. It also is a fun way for people to interact with the artworks and to become more familiar with all of the details and colors within the paintings. I bought the book and tried it for myself, and just to color a painting that was already made took so much time and effort and it really made me appreciate the effort and attention to detail that went into the original while also giving me something fun to do.

Disney!

jdeasy Media literacy 0 Comment

At Disneyland, the one thing that I noticed was that Disney never lets you forget that you’re at Disneyland. On every corner, shop, food item, ride, sign, or even clothing on people, there was some form of Disney logo or Disney memorabilia placed. Another thing that I noticed was the cross between brands with Disney. The main thing that stood out to me was that the Disney logo was on the bottles of sodas that you could purchase there. Again, even though you were buying a product completely separate from Disney, they did not want you to forget that you bought it at Disneyland. If someone goes to buy a bottle of Coke, and they’re getting Disney Coke. If you aren’t media literate, that probably wouldn’t seem like much of a difference, but it was extremely interesting to see how much the logo made its way into that was not even related to Disney at all.

Art Museum Gift Shop

ibarba Art 0 Comment

At the Musée de l’Orangerie gift shop, I found two interpretations of Claude Monet as figurines. The first, I would classify as ethically created. The felt figurine does not mimic any of the artist’s features but includes thoughtful details of his work. Including a felt waterlily held in Monet’s hand. The second figurine of Claude Monet was a ‘bobble-head’. At first, I did not find anything wrong with the bobble head. Then I thought, “what if someone made this of me?”. Honestly, I would be a little offended. I think a bobble-head is not a good representation of the artist or the art. However, the figurine was also had a waterlily in hand, a nod to Monet’s art. It did raise a flag to be ethically concerning due to the mimicking manner of ‘bobbleheads’. Figurine #2 Figurine #1

Disney!

srojas2 Media literacy 0 Comment

I had a very fantastic day at Disneyland! It was really exciting comparing Disneyland Paris to Anaheim because I grew up going to Disneyland Anaheim all the time. I was very aware of all the advertisements around the park but didn’t find them to be too much of a problem. I might just be used to seeing ads everywhere because I didn’t think it was too much. I noticed a lot of small ads that showed cross-branding such as Perrier signs under Disney signs in food areas. I thought it was ethical and good placement because it made it easy to find out what food Disney was selling. I also saw very obvious cross-promotion placements, such as a huge Marvel section in the gift shops. It was very obvious but I believe that was the intention because it brings both companies a lot of business. 

Media literacy ad/pr analysis

srojas2 Media literacy 0 Comment

Tedeschi Trucks Band’s PR team most likely created this message and the layout. They added an Eiffel Tower symbol to showcase that they will be in Paris and are excited to perform there. They also made it colorful and bold, which attracts people right away. I saw this advertisement right after getting off the metro at many different stops. To some people, they might not have thought much of this advertisement, but because of this class, I noticed right away that they’re performing at the Bataclan on November 15 which is the place the Paris attacks happened. The Paris attack in 2015 at the Bataclan happened on November 13, which is two days before the concert, so many people might notice that from reading the poster. The message overall shows that a Tedeschi Truck concert is happening in two different spots in Paris. It’s getting the message out and displaying pride in Paris. I do think this message is ethical because it is very simple and easy to understand. There are no tricks or disrespectful marks. 

Picasso Museum Reflection

jdeasy Art, Reflections 0 Comment

I really liked seeing all of the different artworks from Picasso because he is such a unique artist and really changed the direction of art in a huge way. I learned a lot from our tour guides about Picasso’s personal life as well as his relationships with his children and his multiple wives. The artworks that I was the most drawn to were the paintings he did of his daughter, Maya. Just by looking at the works of art, you could tell that the relationship Picasso had with his daughter was a strong one and that he cared for her deeply. The consistent use of bright colors and bold shapes to depict her showed how he thought of her personality and character. This gave me a lot of insight into Picasso as a painter, and I think that is what makes his relationship with art so special.