This one might be of interest to SOJC people and I’m hoping that we can all have a discussion over this. Not just over the problems but also possible solutions.
Two years ago, a Bay Area station I listened to regularly named KGO 810 was abruptly canceled by the Cumulus Media company. The story goes is that it was in the middle of one of their talk shows (A wonderful host who since moved his show to YouTube. I’ll include a link below if you wanna check it out) when the broadcast was cut off with a specific message. This is the post that appeared on the social media page. . (https://x.com/KGO810/status/1578075216705908737?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1578075216705908737%7Ctwgr%5E9cfb31ad3db5dffbfe66f25c5c8339510af2e31e%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fabc7news.com%2Fkgo-810-radio-what-happened-to-news-bay-area%2F12300436%2F). Then the story goes onto say that the station began playing songs about gambling. Around that same time, there had been a measure on the ballots in California that would have made the promotion of sports betting legal. Prop 27 was, as I understand; not passed in California. So, I have to wonder, if Cumulus replaced KGO 810 with the intention of monetizing on the possible success of Prop 27, how legal would a station be around sports betting when the measure ultimately failed? I’m not going into legalities since I know so little of Media and Corporate law to speak of it. Those of you who are studying law, I’d love to hear your 2 cents.
My big question for the past 2 years has been “Why?”. Anyone in journalism and media knows there are 5 main questions that must be answered: Who, What, Where, When, and Why. Sometimes, you can throw in “How” when appropriate but I digress. Let’s look at these Ws of Journalism. Who? KGO 810. What? Cancellation. Where? San Francisco. When? October 2022. The only question that hasn’t been answered is “Why”. If they were taking away this station, they could have at least told us why. I remember telling my mom this and she said that if Cumulus has shareholders, they’d have to answer why they did this. Someone on Facebook pointed Prop 27 to me. Others had said it was a matter of saving money.
However, KGO 810 was only a handful of news and talk stations left in California. There basically isn’t any there now. The handful of News and Talk stations I’ve been able to find anywhere on a streaming app, is either too politically bias for my taste or its merged with Sports or something. The thing is that News and Talk is important to society and there’s no legislation to protect it. Media companies have all the control over these things as this example has shown. I’m not saying control what these companies do. Just, make sure that if these companies are going to ax a good station, the listeners deserve to know why and that if it’s just a matter of greed over something that makes it more sense to change, then they should just keep the station as it is. KGO 810 was perfect as News and Talk. It was intelligent, Moderate and politically non-bias. If it’s not broke, don’t fix it.
So, now let’s look at the current state of News and Talk radio. It can’t be a matter of the changeover to streaming apps. Many stations can be found on streaming platforms such as “IHeartRadio” “Audacity” and “Radio.Net”. An online article from Birmingham City University spells out the psychological benefits of TV and Talk Radio. “TV and radio can be a great source to gain advice. ” (Topic 1, ” Why Tv and Radio are Good For Your Mental Health, Birmingham City University). Another online article, “How Therapists See The Benefits of Listening To Radio” add that Radio “As we listen to a conversation, interviews, and news on the radio, we also get informed. We receive the same amount of knowledge we assume we only get in television alone. ” ( Media and Information, First Paragraph, “How Therapists See The Benefits of Listening to Radio”). So, why are there so few news and talk these days? I can never figure it out. Maybe someone knows something that I don’t yet.
So, there should be a big effort to salvage what News and Talk we have left and a just as big an effort to bring back the kind of news and talk thar KGO 810 used to be. If you go on YouTube and watch shows like Mark Thompson, Nikki, Medoro and the Karel Cast (All who used to be on this station), you will see what News and Talk is missing.
Now, I invite everyone to weigh in on this. I look forward to your responses.
Links-
https://abc7news.com/kgo-810-radio-what-happened-to-news-bay-area/12300436/
https://www.npr.org/2022/11/09/1133986282/california-gambling-prop-26-27-midterm-results
https://www.youtube.com/watch?v=bb-1loplV2Y (Mark Thompson Show. Episode for 10/16/24)
https://www.bcu.ac.uk/blog/media-and-journalism/why-tv-and-radio-are-good-for-your-mental-health