M.E.C.C.A.’s new director, although she has only been there for a month, is clear on which avenues the organization has and will continue to rely on for marketing purposes. The marketing budget for this nonprofit is tight, therefore, M.E.C.C.A. steers away from costly print ads. Flyers and posters are reserved for large exhibitions and events. Instead, M.E.C.C.A. prefers to utilize free social media channels for advertising such as Facebook, Pinterest and Eugene a go-go (please see links below).
These media channels are deployed mainly through the organization’s website, http://www.materials-exchange.org/. M.E.C.C.A. has recently assembled a marketing team and the director has expressed they would like their established media channels to be more interactive (i.e. a community blog, comment sections, an online teacher resource center forum, etc.). The organization has linked two Youtube videos on their website’s archive page to showcase their efforts in promoting community activism at a local concert as well as an awards ceremony for their Annual Object Afterlife Contest. On the homepage of M.E.C.C.A.’s website, you are presented with another avenue for communication open to the public, the E-newsletter. M.E.C.C.A. works extensively with the Network Charter School of Eugene and NCS’s website presents a limited information page on this nonprofit to nonprofit partnership at http://networkcharterschool.org/content/mecca-ncs.