Rose Children’s Theatre

Facebook – the organization currently has a Facebook page, but I think it can be utilized a lot better.  This reaches a pretty wide audience and is a good way to advertise their upcoming shows, workshops and camps.  They are able to do this through creating basic events, but they can also create posts that could be paid advertisement.  There are other children’s organizations in town that could also post their information from time to time, and RCT can also be promoting them when they are just needing to keep their page active.

Organization’s website – the organization currently has a website, but I think that this can also be re-designed to be more effective.  For example, some links lead to no information.  While they show a different picture on each page, it is not a good resolution and does not demonstrate what RCT has to offer.  I feel they should incorporate more photos within each category (i.e. workshops, previous shows, camps, etc.)  This can really help to engage those visiting their site.  I also think they should put in a widget for their social media pages which will in turn help those page views.

YouTube – Because this is a performing art medium, it could be beneficial to show their patrons what they are offering through video.  Obviously not full productions or entire workshops, but previews of each!  They could also do video introductions of directors so the parents are more engaged and interested in having their student attend.  These could also be used as funding material in the future.  Donor’s can see sneak peaks of what they are contributing to.