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- C.R.A.P. – the four components for graphic design, include: contrast, repetition, alignment and proximity. Contrast can be many different things: lines, typefaces, color, space, direction. Contrast helps draw the eye to what is important. Repetition uses different elements repeatedly to add consistency to a design. Using the same font to highlight the title and author, is one example of bringing out important elements through a consistent element (same font). Alignment is what unifies a page and it is recommended that all objects be aligned with another object on the page first. Then from here items can be rearranged. Proximity is the final piece to the puzzle. Keeping like with like is what makes proximity important and makes the display more powerful.
- Vector – vector (graphics) are made up of set paths, and usually have a start and end point. These do not have to be straight lines and can be curves, angles, etc. Vector graphics are typically used in Adobe Illustrator and do not involve pixelation like some graphics. Vectors are useful because you can scale an image up or down without any pixelation which is important in logo/brand design.
- Rasterize – to convert into pixels versus a vector image. This can allow for quick viewing of an image on a screen. I believe that we discussed this in class? We discussed how it is easier to lower the definition of an image for quick viewing.
- Opacity – generally this is how see-through something is. This can be useful on branding because you can have various layer that overlap each other, but you can use opacity to allow one layer to be seen under the other. This can enhance the brand and add additional depth to the logo.
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