Marketing, Media + Communication II: Reflection on Learning Goals

 

When I began this course I had some marketing experience for a non-profit but mostly in traditional social media methods such as Facebook, Twitter, and Instagram. This class taught be about other marketing strategies that I hadn’t thought of in the context of a non-profit organization. The assignments encouraged me to investigate and implement strategies in a real-life context that were out of my comfort zone. I learned how to gauge an organization’s needs through looking at their social media, website, demographics, and marketing methods and come up with creative ideas that could increase their presence or provide a fun PR move. I enjoyed seeing examples of marketing schedules and projected sales from other organizations because those made me more organized and meticulous in my own marketing plan.

 

 

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