Marketing, Media + Communication II: Reflection on Learning Goals


When I began this course I had some marketing experience for a non-profit but mostly in traditional social media methods such as Facebook, Twitter, and Instagram. This class taught be about other marketing strategies that I hadn’t thought of in the context of a non-profit organization. The assignments encouraged me to investigate and implement strategies in a real-life context that were out of my comfort zone. I learned how to gauge an organization’s needs through looking at their social media, website, demographics, and marketing methods and come up with creative ideas that could increase their presence or provide a fun PR move. I enjoyed seeing examples of marketing schedules and projected sales from other organizations because those made me more organized and meticulous in my own marketing plan.



Marketing, Media + Communication II: Learning Goals

  1. Learn about the differences between marketing strategies and their strengths and weaknesses.
  2. Understand when to implement one marketing plan as opposed to the next.
  3. Experiment with social media sites or marketing methods outside of Facebook, Twitter, and Instagram.
  4. Become better at gathering information about audiences and apply that information to marketing plans.

Art in Society: Reflection on Learning Objectives

1. Further my understanding of art culture through sociological and economic perspectives

The readings and class discussions really opened my eyes to deeper issues related to this area of study. I am able to take a more analytical point of view when thinking about art worlds and their participants, market, and influence upon society as a whole.

2. Expand my comprehension of what is considered “art” and “participation” and how these intersect and influence each other

Many transmedia examples of art and art practices throughout each module and class introduced me to new concepts and methods of art creation and participation that I had never imagined. Questions revolving around the idea of a remix culture really piqued my interest and my understanding of how art exists in a vastly different scope than it did 20 years ago.

3. Grasp the concept of transmedia and how it can positively affect and enhance the arts

Transmedia was a slightly confusing idea at first, but now I am able to research and gather my own transmedia examples to further inform my work.

4. Identify and analyze trends of the arts over time and how these can develop in the future

Looking back on how art was shared and discussed 50, 20, or even 5 years ago was a really fascinating topic, influenced heavily by the introduction of the internet. Styles and aesthetics are constantly in flux and more and more reliant upon technologies, and my ability to understand different art worlds along one timeline will be beneficial to designing around and for new technologies in the future.

5. Investigate how arts administrators insert themselves into the art world and how they can stimulate progress

I learned more about what constitutes a role of an arts administrator throughout this class. Seeing examples of people turning old buildings into museums or shops, or empty space into a public art project really inspired me. As long as arts administrators are able to objectively look at the world around them they can help produce amazing art and culture experiences.

Marketing, Media + Communication I: Reflection on Learning Objectives

1. Further my understanding of graphic design from a marketing perspective

It was great to have the opportunity to produce collateral items for a brand because I have never done that before. Most of my graphic design experience has been used for a presentation standpoint, with focus on line weights and opacities, so it was fun to use the programs for an actual design from beginning to end. I was able to think about the marketing items at multiple scales and across several platforms which was great experience.

2. Experiment with three-dimensional design techniques that can be applied to a potential logo

I never really dabbled with using three-dimensional design techniques like I wanted, but I am still pleased with my design outcome. I imagined the logo in a three-dimensional, active space while I was designing it, but I never applied three-dimensional techniques to the text.

3. Become completely comfortable with running and updating a WordPress site so that I can apply these skills to an outside project

Maintaining and updating my WordPress site was one of my favorite aspects of this class. I came in with little experience in WordPress and now I feel confident to run multiple websites and even build one in another interface, which I implemented in AAD 550 for my field guide using Weebly.

4. Learn how to create marketing materials for a webpage using pixel-sized canvases

I never got around to creating media items for my collateral, but I understand the methods of creating an artboard or canvas for a profile picture or cover photo size.

5. Explore and experiment with the best possible graphical means to apply a brand identity to an arts organization

The creation of a logo, collateral, and graphic standards for a brand was a great way to experiment with personal style and methods of representation. I wanted the brand to reflect the building in which the organization is occupied, which is very industrial, blocky, and vertical, and I feel like all of those elements were apparent in the final logo. I also wanted the brand to appear modern and fun, which I believe was represented successfully through the use of the magenta color and subtle representational elements, such as utilizing Japanese dots rather than traditional dashes to indicate margins on collateral items.