What media channels does the Oregon Symphony draw on?
Newspapers:
- The Oregonian
- Portland Tribune
- Willamette Week
- The Mercury
Radio:
- OPB
- All Classical FM
- KMHD Jazz
Magazines:
- Portland Monthly
- Oregon Historical Quarterly
- In Flight magazines (Alaskan Air, Delta, etc…)
Online Media:
- Social Media (Facebook, Twitter, etc…)
- Orsymphony.org
- Oregonlive.com
- Email marketing
- Local cultural blogs
Sales:
- In-Concert merchandise
- Amazon.com, iTunes for music download/purchase
- Stubhub/Ticketmaster
- Partnership with local hotels/restaurants for package deals and promotions
Other:
- Any related or associated Symphony Orchestra or affiliated classical or applicable music group
- Local university or classically music oriented educational programs
These media channels are deployed through television marketing, radio promotion, print and online media as well as in-concert sales and fellowships along side other similar symphonic or classical music organizations.
