Danville Spa!
“Executive Health” would be a perfect fit in the sunny Danville metro area. Danville is located in the San Francisco Bay Area, 15 minutes east of Oakland. Danville is a small suburb made up of an upper to middle class population with disposable income to spend on a health spa. The biggest factor that convinced us that Danville was the perfect location was the income of the local population and our target customers. We decided that the best location for the spa would be in a region of Danville called Blackhawk, and we would put it in the central plaza. Based on information gathered from Zillow, this specific area attracts home owners who receive income of six figures or more, which means they are more prone to using luxury services like those of a spa. In the Central Plaza we noticed there are stores and services like Safeway groceries, optometrists, pet stores, with local country clubs and neighborhoods nearby. A health spa would be a perfect addition to the community. There are spas in the area which means that for one people already have a demand for the services, and bringing in competition can take an already existing customer base and easily convert them to use our spa. This location in Danville attracts the community of customers that can bring great business to the spa.
There is a golf course only 5 minutes away from the spa!