This is a typical Service Blueprint for the Spa industry.  We created this based on the interactions necessary for a service to be done.  This spa would attract customers in the local area and potentially create reoccurring customers.  We think the major improvements necessary to make this process easier come in the forms of creating the same customer service but with less people and less equipment, which really translates to technology.  There can be an app or online forum created in which a person can book appointments, pay, and confirm treatments without using the company employees directly.  There would be less employees needed to process and receive customer situations, and the customers could interact through the app with the employees before showing up, saving time, technology usage, and wages.  Realistically we could not come up with any more improvements that would use less resources, everything else that could be improved is along the lines of providing quality experience, which would require more work from the employees.

-KBD

Danville Spa!

“Executive Health” would be a perfect fit in the sunny Danville metro area. Danville is located in the San Francisco Bay Area, 15 minutes east of Oakland. Danville is a small suburb made up of an upper to middle class population with disposable income to spend on a health spa. The biggest factor that convinced us that Danville was the perfect location was the income of the local population and our target customers.  We decided that the best location for the spa would be in a region of Danville called Blackhawk, and we would put it in the central plaza.   Based on information gathered from Zillow, this specific area attracts home owners who receive income of six figures or more, which means they are more prone to using luxury services like those of a spa.  In the Central Plaza we noticed there are stores and services like Safeway groceries, optometrists, pet stores, with local country clubs and neighborhoods nearby.  A health spa would be a perfect addition to the community.  There are spas in the area which means that for one people already have a demand for the services, and bringing in competition can take an already existing customer base and easily convert them to use our spa.  This location in Danville attracts the community of customers that can bring great business to the spa.

There is a golf course only 5 minutes away from the spa!