During our spreadsheet analysis of this office supplies store we could tell exactly where the store is making and losing money. In red you can see the four item categories that are losing money, bookcases, tables, rubber bands, and scissors, rulers, and trimmers. By either stop selling these items completely or by bundling them together for cheap the store can clear them out and eventually cease to sell them because of the profit drain that they have become.

On the contrary, the items that make the store the most money are electric office machines and equipment including fax machines and telephones, and in office furnishings and chairs. By pushing these items more the office supply store will see more profits and lose less money by selling unprofitable items.

In its headquarters in Pleasanton, California Workday has a job opening for the position “product marketing manager”. The main responsibilities of the position is to support outbound marketing activities and sales enablement for the Human Capital Management solutions. To apply for the job you must have at least 2+ years of product marketing experience, a BA/BS, excellent communication and management skills, timeliness, the ability to take initiative, and to be a good team player.

Company Statement

It’s fun to work in a company where people truly believe in what they’re doing. At Workday, we’re committed to bringing passion and customer focus to the business of enterprise applications. We work hard, and we’re serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun.

Workday delivers Human Capital Management, Financial Management, Payroll, Time Tracking, Procurement, and Employee Expense Management applications to the world’s largest organizations. Hundreds of companies, ranging from medium-sized to the Fortune 50, are gaining business value from Workday. 

Workday is driven by its operational excellence and providing clients with the best possible services that other business rely on. Workday offers only one version of all of its services and all companies that use Workday see the same thing, allowing Workday to update its content and improve its services for all clients, leaving no customer left behind.

On Glassdoor, a website that allows people to review and rate different jobs and companies, Workday has a rating of 4 out of 5 stars, a CEO approval rating of 97%, and 80% of users say they would recommend the companies services to a friend. After reading more reviews we learned that many people enjoy working there and that is largely due to the environment that has been created by the strong leadership positions within. Employees enjoy working for a company that respects its employees like Workday.

Road map to this job

The necessary requirements for this job is to receive a BA/BS, and then to work in product marketing for at least two years before applying to the product marketing manager position at Workday. A job that someone could have before applying to this job could be an account sales representative at Pacific Office Automation. Pacific Office Automation has an entry-level position open now. The requirements for this job are:

• 4 Year Degree is required (Business, Marketing, Economics, Communication, etc.)
• Sales candidates should have an entrepreneurial spirit and be enthusiastic to start, and grow, their career with the best sales team on the West Coast.
• Proven ability to win (build relationships, cold call, close deals)
• Solid job tenure and work ethic
• Competitive background – aggressive, highly motivated individuals

This is a typical Service Blueprint for the Spa industry.  We created this based on the interactions necessary for a service to be done.  This spa would attract customers in the local area and potentially create reoccurring customers.  We think the major improvements necessary to make this process easier come in the forms of creating the same customer service but with less people and less equipment, which really translates to technology.  There can be an app or online forum created in which a person can book appointments, pay, and confirm treatments without using the company employees directly.  There would be less employees needed to process and receive customer situations, and the customers could interact through the app with the employees before showing up, saving time, technology usage, and wages.  Realistically we could not come up with any more improvements that would use less resources, everything else that could be improved is along the lines of providing quality experience, which would require more work from the employees.

-KBD

Danville Spa!

“Executive Health” would be a perfect fit in the sunny Danville metro area. Danville is located in the San Francisco Bay Area, 15 minutes east of Oakland. Danville is a small suburb made up of an upper to middle class population with disposable income to spend on a health spa. The biggest factor that convinced us that Danville was the perfect location was the income of the local population and our target customers.  We decided that the best location for the spa would be in a region of Danville called Blackhawk, and we would put it in the central plaza.   Based on information gathered from Zillow, this specific area attracts home owners who receive income of six figures or more, which means they are more prone to using luxury services like those of a spa.  In the Central Plaza we noticed there are stores and services like Safeway groceries, optometrists, pet stores, with local country clubs and neighborhoods nearby.  A health spa would be a perfect addition to the community.  There are spas in the area which means that for one people already have a demand for the services, and bringing in competition can take an already existing customer base and easily convert them to use our spa.  This location in Danville attracts the community of customers that can bring great business to the spa.

There is a golf course only 5 minutes away from the spa!