Learning Goals- Reflection

To learn about the different types of marketing, how they are each used, and how they can practically be used in non-profit marketing plans. I feel like I definitely did this, learning about a bunch of different types, then focusing more in depth for the lexicon paper assignment. Also with making the plan for OSLP […]

Lexicon Paper

Jordyn Fox AAD 617- Marketing, Media, and Communications Eric Schiff February 12th, 2017 Lexicon Paper: Word of Mouth Marketing Word of Mouth Marketing History Word of mouth marketing goes back to the start on consumerism, as long as people have been buying products people have been forming opinions of them and sharing those opinions with […]

Media Map (Draft)

Art of the Athlete Media Map   You-tube Benefits Can share program videos Allows for audience to send, share, or comment on the videos   Pitfalls Can’t link to videos produced/shared by the JSMA channel, or videos produced by news outlets such as ESPN or NBC. doesn’t reach schools who would be buyers for the […]

Learning Goals

To learn about the different types of marketing, how they are each used, and how they can practically be used in non-profit marketing plans. Learn how to put together a basic marketing plan. Learn how to effectively work in a group to great marketing plans and material. Build upon the vocabulary I learned last term.

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