In reflecting on my goals for this course, I feel like I have exercised a greater understanding of the larger context in which marketers work. In the group project working with OSLP, I believe I got caught up in the overall organizational, mission, and other issues with the OSLP Arts and Culture Project that it was hard to confine my attention to just that of a marketing consultant. I really was tempted beyond the marketing aspects to try and think of other ways that the organization could remain viable into the future.
I feel like I gained a reasonable idea of the tools used by marketers beyond pamphlets. However, a shower of sprite soda just sounds gross.
I still feel a bit confused about what good and less good marketing plans look like as examples posted on the course website were described by the instructor as ranging in quality from great to less great. It would have been more helpful to examine specific great ones, call out specifics of what was great as well as to call out less great ones and identify just what was less great.
I am quite pleased to have learned that there are such powerful tools built into facebook and email software solutions by which marketers can monitor ongoing marketing operations and make adjustments when things are going off the rails. I remain curious about what other, analog tools might be available.
All in all, I am pleased with the experiences gained in this course, if nothing else in learning that it is generally a bad idea to give a presentation near a room where someone is listening to loudish music. It turns out that that can be very distracting.