Learning Goals

• I would like to develop a greater understanding of the larger context in which marketers work and how they influence consumer behavior.
• I would like to have a better understanding of the tools marketers use beyond posters and pamphlets and why to use them.
• I would like to have a better idea of what the outcome of a successful marketing plan looks like.
• I would like to better understand how to create good marketing plans.
  • I would like to learn how to set realistic yet ambitious marketing goals with specific measurable outcomes
  • I would like to learn how to develop appropriate tactical plans to meet goals
  • I would like to learn how to effectively implement tactical plans
  • I would like to understand appropriate benchmarking systems to help determine success/failure
  • I would like to learn how to recognize when a plan is not going as planned and adjust early to ensure ultimate success