This is an infographic that I developed for a strategic communications class. I was tasked with finding a client, determining their target audience/mission, and integrating that information into an infographic. I chose a local brewpub, and their biggest issue is that people don’t buy a large variety of beer. Their target audience, millennials, doesn’t respond as well to advertisement as information. Therefore, my campaign is based on expanding the knowledge of different styles of beer and discovering new flavors.
