There are several ways that architecture can lie, either in not being what it says it is or appears it is. Design is largely about create environments that generate a particular feeling or experience, and the more advanced we become in building technologies, construction, and materials, the more architecture is able to ‘lie’ while still achieving a particular goal.

One example of this, however, are facade materials that pretend to be more than the decorative elements that they are. Faux brick is a prominent material that is used and when done well, it appears to be structural, textured, or historic. Many buildings on the University of Oregon campus use brick veneer, such as the EMU. This material is a tool to create buildings and spaces that have similar feelings to those that use real brick. In this particular example, this material is often good because the construction is lighter and more easily altered over time, as well as less expensive. While the ‘lie’ told by architecture in this example is not inherently good or bad, it is definitely presenting itself as something that it’s not.

The University of Oregon EMU

 

Image: https://emu.uoregon.edu/