Goal: Take a given article and photo gallery and design a magazine cover and four page spread.

Rationale:

The target audience of G3 magazine is aspiring media professionals. Because of this, the magazine cover was redesigned to be simple and less cramped. Younger people are accustomed to reading short amounts of text, so I redesigned the masthead to reading as G3, instead of Gateway Three. The main story of the magazine is a four page spread Portland Beekeepers, which is why the only cover line is “Portland Beekeepers.” This was placed at the very bottom of the Z-pattern readers make when scanning a cover.

All colors used on the cover and four page spread were sampled from the bees and the crates found in the photographs. This was done to keep the colors of the typeface and the photographs complimentary and simple.

The background color of the spread is black, allowing the colors of the crate and bees to pop and imitating the color scheme of bees-black and yellow bodies with white wings.

The typography used for the headline, subhead, pull quote and author and photographer credits was Highland Perk. Beekeeping is informal and grounded. Highland Perk was used because it’s a font that imitated hand-writing and is casual.

The font used for the article was Gurmukhi MN because it is very readable without being incredibly formal.

When reading a magazine, it is the photographs and pull quote that draw the reader’s attention. Because of this, the spread was designed to display Glen Andresen and Tim Wessel’s working with the bees. The beekeepers and bees are the core of the story. Also, the story was also very short, allowing for more room to display the main characters of the story.

The one-third, two-third rule was used throughout the spread, balancing the photographs and text.