Tailored: Can’t Look Away
As a student at the University of Oregon, I have interacted with the unhoused multiple times. I live on Mill street, which is currently filled with tents right now. I am very fortunate to live in such a nice house as a twenty-one year old. The past four years have allowed me to observe the interaction that Eugene has with the unhoused, but today we are going to focus on the interaction the unhoused have with the coffee shop, Tailored. Tailored is located on 13th Ave, which is a very popular street where students get food, go out to bars, and usually is incorporated in the walk people take to and from campus. Tailored is a very popular site, but I believe it is not welcoming to the unhoused in Eugene, OR.
This is a very aesthetic space. The front of the building is all glass and allows for anyone to look in or look out. The design is very minimalistic and has an open floor plan. Students, professors, and all different communities come in and enjoy the coffee and atmosphere. To start off, the garden windows that take up the forefront of the building, in my opinion, reject the unhoused. This aesthetic inside is very aesthetic and modern, which unhoused usually stray away from because they would not fit in as much. Everyone has felt that uncomfortable of going to a restaurant underdressed. I can only imagine that is what this would feel like. Some students disagree with me and state the design has a sense of “home” and warmth and is welcoming for the unhoused. Your own identity flourishes in this space, but that is only if you fit in with the design. Another student suggests that Tailored is similar to the AEG stores, because the consumer is able to see all the expensive design and realize it is indeed an expensive area of purchase, which rejects unhoused again. Another student states that the minimalistic design is alluring for the unhoused, because it provides a space for the unhoused to obtain. With not many attributes to the design, according to this student, it attracts them to the space because it is not directed at one category of people. In a way this is true, but the minimalist space is still a form of expensive aesthetic. There is not much taking up the space, but the details that are seen are curated for people who are able to experience the coffee. Another student talks about the surveillance of the space, there is so much to look at with people filling the space as part of the design and the windows luring people to watch the outside. This goes for the welcoming of the unhoused, because everyone is focused on themselves and having an individual experience because there is a lot to look at. Unhoused could easily walk in, but the design encourages people to watch, rather than have privacy. Unhoused are looking for a space to be comfortable, not to be watched.
The surrounding areas are filled with hostile design’s. From bike racks to benches. A lot of the hostile designs have to do with avoiding the unhoused to sit on anything. 13th Ave and Alder S
t. has a wall that is slated and rejects anyone coming to sit on it. If you make your way further up the street, there are bus benches that have subtle bars in the middle of the beach that prevent the unhoused from laying down and being comfortable. There is a bike rack not too far from Tailored that is there solely for having people not lay in the landscape and take up space on the sidewalk. There is a planter box and makes sure people are not staying for too long. There is a down slope that excludes people from laying on the surface. There is another bench that incorporates more arm rests in the middle of the bench, excluding the unhoused form laying down. Another hostile feature is wire surrounding planters, which is discouraging the unhoused to touch this area. All these hostile designs are blurring the unhoused away from the area. Fortunately, a lot of these hostile design’s were not right next to the Tailored coffee shop.
The opportunity to create Tailored as a welcoming space for the unhoused is there, but currently it is rejecting them. There are too many different aspects that are unwelcoming. If they changed the open plan, strayed away little less from the minimalist design, or didn’t have people using the space as part of the design there might be potential.

Diagram of the inability to sit on the wall on the corner on 13th and Alder.
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Railings blocking sitting on wall in front of U.S. Bank Branch.
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Highlights the point of obstruction.
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Close up of the sliding planter box.

Bike racks being placed along the parking lot edges to prevent camping on the sidewalk.

Diagram of bench highlighting elements of hostile design.
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Bench including hostile design outside of Union on Broadway Apartments.
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Bus Benches Near Lillis Business Complex
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Bus Benches Near Lillis Business Complex

This image provides a view of Tailored’s interior space showing is modern design and homey/personalized decorations
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Tailored Coffee Interior Cafe
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View of Tailored from the right of the door..
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Photo of the font area of Tailored.
Citations
Braun, Jesper, Hostile Design In Downtown Eugene, https://blogs.uoregon.edu/h3s23/2023/05/30/hostile-design-in-downtown-eugene-2/
Anonymous Student, Hostile Design Furniture Targeting the Unhoused, https://blogs.uoregon.edu/h3s23/2023/05/30/hostile-design-furniture-targeting-the-unhoused/
Anonymous Student, Hostile Design at the University of Oregon: Examining Lillis Business Complex, https://blogs.uoregon.edu/h3s23/2023/05/31/hostile-design-at-the-university-of-oregon-examining-lillis-business-complex/
Anonymous Student, Hostile Architecurtre:Bike Rack Placement in the Education Annex Parking Lot, https://blogs.uoregon.edu/h3s23/2023/05/30/hostile-architecture-bike-rack-placement-in-the-education-annex-parking-lot/
Anonymous Student, Kincaid St Gate, https://blogs.uoregon.edu/h3s23/2023/05/30/15470/
Anonymous Student, Don’t Choose Here: Hostile Architecture in Eugene, https://blogs.uoregon.edu/h3s23/2023/05/30/dont-choose-here-hostile-architecture-in-eugene/
Anonymous Student, Through The Eyes of Modern Design, https://blogs.uoregon.edu/h3s23/2023/05/03/through-the-eyes-of-modern-design/comment-page-1/#comment-138
Anonymous Student, The Luxury in coffee: Tailored Coffee Roasters, https://blogs.uoregon.edu/h3s23/2023/04/26/the-luxury-in-coffee-tailored-coffee-roasters/comment-page-1/#comment-137
Anonymous Student, Tailored CR: A Great Example of Modernist Architecture, https://blogs.uoregon.edu/h3s23/2023/05/03/tailored-cr-a-great-example-of-modernist-architecture/comment-page-1/#comment-136
Willow Krois, Humans and their Constant Desire of Personalization, https://blogs.uoregon.edu/h3s23/2023/05/10/humans-and-their-constant-desire-for-personalization/