Description: This question focuses on the ways women are portrayed in magazines and how different ads cater specifically to women. Showing how women are the ones who spend most of their time at home and what would be most helpful to them.
Hypothesis: I can see patterns of showing women with children in ways that will make their lives easier, and showing things that make women feel fancy. Another big pattern is showing materials and appliances that will help women keep their house clean and require less work from them.
Explanation: This pattern can be seen by physically showing women in the photos but also by explanations of how their lives will be improved. The women could then go to their husbands and have the magazines convince them why they should purchase the items.

Figure 1. Porcelain Enameled Baths and Sanitary Ware
House Beautiful, August 1903, No. 14, pg. Xix
“This illustrates a modern bath room, equipped with ‘Standard’ ware costing approximately $80.00”

• Figure 1 shows a woman in the bathroom with her child ready to bathe the child and the bathroom is made of porcelain materials. It refers to the material as being the “standard” material and explains how it is sanitary and easy to clean which will appeal to the women.

Figure 2. Telephones in the House
House Beautiful, February 1931, no. 69, pg. 122
“In homes so smoothly managed that they seem to run themselves…where all the family carry on their varied activities with ease and comfort…there are telephones located at convenient points throughout the house…in boudoir, library, sun porch, kitchen…wherever time and energy can be saved by quick communication”

• Figure 2 shows how telephones can be placed in different rooms around the house to make communicating easier and more efficient. The woman is shown in a glamorous way, looking like she is ready to go out somewhere fancy, which would appeal to other women because women desire to be fancy.

Figure 3. KitchenAid Dishwasher
House Beautiful, February 1961, no. 103 pt. 1, pg. 19
“NEW SUPERBA VariCycle”

• Figure 3 shows a woman that has loaded the dishwasher and is looking very put together ready to go on with her day to do something fun. This will appeal to other women because it shows that the dishwasher will save a lot of time that she typically would spend washing all of those dishes individually.

Figure 4. Carpet Advertisement
House Beautiful, June 1990, no. 5-8, pg.39
“Go Ahead. Walk All Over Us. Everyone Else Does”

• This is a carpet add that shows a woman walking in heels across the ground. This would appeal to women because it shows that the carpet is easy to clean and a woman is the one who is typically responsible for cleaning the floors of the house so if the carpet comes clean easy that would be ideal for her.