In this imagine you can see the surveillance camera in the upper left hand corner. Cameras such as this one, are located throughout the store.

Summery:

The reading, Building With The Gaze, talks about the age of surveillance. The idea of surveillance was introduced when Foucault designed a prison. He designed the prison where the prisoners were under constant supervision. He believes that the power dynamic lies in the dominant force having constant surveillance. Knowing that you are being watched keeps you under the power of your suppressor. Visualization became the mode of modernity in the sense that the mental gaze was implemented in structures other than the prison system. Homes and stores began having visual vantage points that would supply optimal surveillance. The modern movement could be described as the knowledge of presence. That there is always someone watching. This presence is supposed to bring certainty to individuals in the sense of an authoritative figure watching out for you.

Architecture was seen as a visual being in the sense that what you see is what you get. Therefore, decoration was seen as a facade that was lying and tricking the beholder. Architects wanted a clean and truthful space that would make one feel at ease. In making an untainted design, architects utilized the transparency of glass. Dark walls and corners prohibited the eye while glass allowed the beholder to penetrate the space and therefore feel comfortable in said space. Overall, the new wave of a surveillant society created open and transparent spaces that allowed for the maximum visual experience, and therefore comfort. 

Interpretation:

The theme of a surveillance society is prevalent in today’s society of glass curtains and video surveillance. The importance of natural light and open spaces is emphasized in modern architecture. Homes utilize natural light from big glass windows to make a space feel more open and airy. Dark spaces deter potential clients, as many feel trapped in a dark and closed space. A new type of surveillance is also prevalent in today’s society. Cameras offer a mode of surveillance that can be used as evidence and allow individuals to watch their space from anywhere. Surveillance cameras can be found in grocery stores, doorbells, and school hallways. The use of surveillance is to ensure safety and accountability of the inhabitants of said buildings. Modern cameras are able to watch multiple angles and record surveillance tape for future inspection or use. Some cameras, like the Ring Doorbell, have a feature where the owner of the doorbells can record audio and speak through the doorbell. Other establishments use cameras to ensure the safety of the products being sold or held in their establishment. For instance, In the Market of Choice, surveillance cameras are placed throughout the store to observe customers and ensure the safety of the store as well as preventing stealing.