The article that I found comes from the Washington post and is quite thought provoking when deciding on the issue of whether food is art or not. The article is divided up into 4 parts but I’m only going talk about the first one for length’s sake. In this first part, Palate vs. Palette: Avant-Garde Cuisine as contemporary art, it introduces the reader to a small restaurant just outside of Barcelona by the name of elBulli, which some claim is “one of today’s greatest temples of artistic innovation” (1, Gopnik). In this restaurant is the work of the well-known Ferran Adria, one of the greatest chefs in the world. When asked by one of his critics how good the experience was at elBulli he stated, “I enjoyed it enormously, and it made me vomit.” This is because some of Adria’s dishes consist of fried rabbit ears, embryonic pine nuts, and a Styrofoam box filled with parmesan air. Adria isn’t concerned with the taste per se but rather, he wants his cooking to be like encountering a foreign cuisine. This brings to light the issue of “contemporary art” and how it plays into the whole role of art as food issue.
Contemporary art is defined as art made and produced by living artists today. However, it has roots going back to the early days of modernism and has gradually evolved throughout the years. There is a specific term that I feel vividly describes Adria’s form of contemporary art, and that’s the species centered view of art. Dissanayake’s species centered view correlates with this perfectly when she states that it, combines modernism’s proclamation that art is of supreme value and a source for heightened personal experience with postmodernisms insistence that it belongs to everyone and is potentially all around us. It does this by thinking of artmaking and experiencing as a human behavior” (Dissanayake, 22). This is exactly what Adria’s purpose is when making these dishes for his customers. He provides a heightened personal experience with sources of “food” that is all around us in our everyday lives but which may not be instinctively thought of as being used in or part of art. For example, if you were to serve the average person a Styrofoam box filled with parmesan air as mentioned above they would look at you like you were crazy and walk out never to come back. This is what I find so fascinating and which goes back to Dissanayake point of “making something special.” Adria takes these items and provides an outlet for people to experience something that is totally beyond the norm when eating a piece of food. Isn’t that what all art is supposed to do? Provide the viewer with an experience while giving way to a whole new type of world that they may not normally be accustomed to?
Another key point in the article relates with the topic that we currently discussed this week and that is the experience of an “aesthetic reaction.” Now in the article that we read this week Urmson discusses aesthetic reactions only in the positive sense but doesn’t provide insight to a potential negative aesthetic reaction. However, this is where Tefler comes in and provides key insight that accurately describes what Adria is trying to do for his customers. Tefler states that, “an aesthetic reaction need not be a favourable one, and even where it is, pleasure may not be the right characterization of it.” Adria’s goal is not to provide people with tasteful pleasure, but rather to provide them with an aesthetic reaction that they’ve never had before, in some cases this could be the reaction of pure disgust. Now when thought of from afar we would think that an aesthetic reaction could not possibly be one of disgust, but I argue why not, its still using all of our human senses to derive whether the experience that was just had was a pleasurable one or not. Why does it always have to be a favorable one to be considered aesthetic?
Overall, I believe that his article sheds some really interesting light on the issue of whether food can be considered art or not because it could even be argued that the food isn’t really food at all but rather a cultural experience. In retrospect, after reading Teflers article in comparison with Gopnik’s I believe that all food can officially be considered art, and potentially on the flip side, some art could even be considered food. It simply just depends on the type of “aesthetic experience” that was had.
Gopnik, Blake. “Palate vs. Pallete.” Washington Post. The Washington Post, 23 Sept. 2009. Web. 01 Feb. 2014. <http://www.washingtonpost.com/wp-dyn/content/story/2009/09/22/ST2009092203340.html?sid=ST2009092203340>.