Yes, you read that right. Environmental groups and elf advocates have joined together to protest the construction of a mega highway in Iceland. In many parts of the world, the belief in mythological creatures is heavily imbedded in a deep respect for nature and the processes associated with development (such as urbanization and building of infrastructure) are often incompatible with these ways of life.
Full Story Here:
http://www.npr.org/blogs/thetwo-way/2013/12/24/256863444/highway-in-iceland-may-be-sidetracked-by-elves